Product Marketing Manager

1 settimana fa


Vicenza, Veneto, Italia Dainese A tempo pieno

**Job Summary**

The ideal candidate is a talented and passionate individual who will drive the marketing strategies for Dainese's ski product lines.

**Key Responsibilities:**

  • Identify consumer needs and future trends in the outdoor industry
  • Align with the Category Manager on long-term strategic vision for ski product lines
  • Conduct qualitative and quantitative analysis of product markets, competitors, and end users
  • Develop an inherent product range and business plan to be presented to the Category Manager
  • Define product/collection inputs and coordinate with the R&D Department for correct execution
  • Manage output and project timing from input to sales samples and production delivery
  • Facilitate and coordinate among cross-functional teams involved in product life cycle
  • Monitor product/collection profitability and manage corrective actions
  • Monitor product life cycle (PLC)
  • Meet customers and attend events to support product marketing activities
  • Ensure development and maintenance of technical and promotional product documentation
  • Relate to Marketing Department to deploy a successful Go To Market plan
  • Support the Technical Area in activities of products defects cancellation and product industrialization
  • Provide support and training to the sales force
  • Work with Racing Department to support athletes' specific needs

**Requirements:**

  • 3-5 years of experience in the role in the Sporting Goods industry
  • Knowledge of technical sportswear industry and technical materials, soft and hard goods
  • Capacity to simultaneously handle several projects, managing priorities and deadlines
  • Problem-solving skills and proactive attitude
  • Strong interpersonal and teamworking skills
  • Depth knowledge of the Office suite, in particular PowerPoint and Excel
  • Fluency in English
  • Availability to travel
  • Enthusiasm about and active participation in outdoor sports


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