Product Marketing Manager
1 settimana fa
**Job Summary**
The ideal candidate is a talented and passionate individual who will drive the marketing strategies for Dainese's ski product lines.
**Key Responsibilities:**
- Identify consumer needs and future trends in the outdoor industry
- Align with the Category Manager on long-term strategic vision for ski product lines
- Conduct qualitative and quantitative analysis of product markets, competitors, and end users
- Develop an inherent product range and business plan to be presented to the Category Manager
- Define product/collection inputs and coordinate with the R&D Department for correct execution
- Manage output and project timing from input to sales samples and production delivery
- Facilitate and coordinate among cross-functional teams involved in product life cycle
- Monitor product/collection profitability and manage corrective actions
- Monitor product life cycle (PLC)
- Meet customers and attend events to support product marketing activities
- Ensure development and maintenance of technical and promotional product documentation
- Relate to Marketing Department to deploy a successful Go To Market plan
- Support the Technical Area in activities of products defects cancellation and product industrialization
- Provide support and training to the sales force
- Work with Racing Department to support athletes' specific needs
**Requirements:**
- 3-5 years of experience in the role in the Sporting Goods industry
- Knowledge of technical sportswear industry and technical materials, soft and hard goods
- Capacity to simultaneously handle several projects, managing priorities and deadlines
- Problem-solving skills and proactive attitude
- Strong interpersonal and teamworking skills
- Depth knowledge of the Office suite, in particular PowerPoint and Excel
- Fluency in English
- Availability to travel
- Enthusiasm about and active participation in outdoor sports
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