Dynamic Marketing Content Strategist
1 giorno fa
Job Overview: As a Marketing & Communications Specialist at Ict Legal Consulting, you will play a pivotal role in enhancing our firm's external profile and brand across various platforms and industries.
Salary: €3,000.00 per month
About the Role: We are seeking an experienced professional to drive the creation and delivery of high-quality content that resonates with diverse audiences. This includes developing original ideas for marketing collateral, internal communication, articles, website content, brochures, social posts, presentations, reports, and external newsletters.
Key Responsibilities:
- Content Creation & Strategy: Manage engaging content tailored to various practice areas, ensuring alignment with the firm's brand and marketing strategies. Coordinate client events, craft compelling social media posts, press releases, blog posts, newsletters, lawyer profiles, and articles.
- Business Development: Collaborate with practice leaders to produce business development materials showcasing firm and practice-specific achievements.
- Marketing Campaigns: Design and execute targeted marketing campaigns, including direct mailers and email drip campaigns, focused on the legal and cyber sectors.
- Research & Analysis: Conduct research to stay ahead of industry trends, competitor activity, and client needs, using this information to craft insightful content and identify opportunities for speaking engagements, sponsorships, and other visibility initiatives.
- Project Management: Manage content calendars, track deadlines, and coordinate submissions for legal directories, awards, and ranking publications. Oversee the production of podcasts, including scripting based on market trends and guest coordination, and ensure seamless distribution across platforms.
- Social Media & Digital Presence: Knowledge of different advertising platforms and optimizing advertising budget. Provide strategic advice and hands-on support to individual lawyers and teams on leveraging social media for brand enhancement, ensuring all digital content adheres to SEO best practices.
- Corporate Communications: Develop an internal communication strategy to develop a sense of corporate identity and adherence to ICTLC values. Establish appropriate channels of communication with ICTLC collaborators for official communications, business-related news, and more general information.
Requirements:
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Political Science, Law, or a related field.
- A minimum of 2-4 years of experience in marketing communications, preferably within a law firm or professional services environment in the data protection field.
- Exceptional English and Italian writing, editing, and proofreading skills, with an ability to distill complex topics into clear, engaging content.
- Demonstrated expertise in digital and social media marketing, with knowledge of SEO best practices.
- Strong project management skills, with the ability to juggle multiple projects and meet tight deadlines in a fast-paced environment.
- Ability to collaborate effectively with colleagues across all levels, from junior staff to senior partners.
Why Join Us? At Ict Legal Consulting, we offer a supportive and inclusive environment that values innovation, respect, kindness, accuracy, and dedication. We are committed to the professional growth of our collaborators and offer competitive benefits, mentorship, and a balanced work-life schedule.
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