CRM Manager

7 giorni fa

Milano, Lombardia, Italia Scalapay A tempo pieno
About the Role

We are seeking a highly skilled and experienced CRM Manager to join our dynamic team at Scalapay. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive CRM strategies to drive customer engagement, conversion rates, and loyalty program effectiveness.

Key Responsibilities
  • CRM Strategy Development and Implementation: Design and execute CRM strategies for both B2C and B2B segments, ensuring seamless integration with existing platforms.
  • Campaign Management: Develop and execute targeted visibility campaigns to enhance brand awareness and customer engagement, analyzing campaign performance and optimizing strategies to achieve key performance indicators (KPIs).
  • Loyalty Program Development: Lead the development and implementation of a loyalty card program, driving customer loyalty and repeat business, tracking and analyzing loyalty card sales, customer engagement metrics, and program effectiveness.
  • Partner and Brand Communication: Manage communication with partners and brand collaborators to ensure consistent and effective messaging, developing and maintaining strong relationships with key stakeholders to enhance partnership opportunities.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
  • Proven experience as a CRM Manager, preferably in the fintech industry.
  • Strong track record in managing CRM databases and systems.
  • Full work-proficiency in English, both written and spoken.
  • Strong understanding of CRM systems and customer relationship management principles.
  • Demonstrated ability to operate autonomously and manage multiple projects simultaneously.
  • Excellent communication, analytical, and problem-solving skills.
  • Creative thinker with a strategic mindset and the ability to drive innovative campaigns.
Hiring Process
  • A first interview with our Talent team
  • A technical interview with our Growth marketing team
  • A Bar raiser interview with Maximiliano, our CMO
  • A Case Study to prepare at home and debrief in person at the Milan office with our CMO and our Growth marketing team
  • A final in-depth interview with our CEO, Simone Mancini to check your cultural fit with the team

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