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Global CRM Strategy Manager

2 mesi fa

Milano, Lombardia, Italia POMELLATO S.P.A. A tempo pieno

Overview

We are seeking a dedicated CRM & Client Development Manager at POMELLATO S.P.A. to spearhead the global CRM strategy aimed at enhancing business through effective client engagement initiatives.

Key Responsibilities

CRM Management

  • Drive growth in Retail and E-commerce sectors through strategic activities focused on client acquisition, retention, and reactivation.
  • Foster and promote a customer-centric culture within the organization.
  • Establish RFM segmentation and client clustering methodologies.
  • Ensure adherence to data collection and quality standards across all regions.
  • Collaborate with IT to manage CRM systems, including upgrades and new feature releases.
  • Set and track Customer Engagement KPIs to measure success.
  • Work closely with the sales team to develop tailored action plans aligned with the global strategy and regional opportunities.
  • Analyze and report on client engagement campaign performance across both online and offline channels.
  • Create and manage budgets to support the Client Development strategy and roadmap.

Client Development

  • Build and maintain a robust and loyal client database, providing insights to enhance client understanding and targeted customer journeys.
  • Develop strategies for NL, OTM, and OTO to engage various client segments in collaboration with Brand, Sales Merchandising, and Sales teams.
  • Recommend clienteling practices for local implementation to boost recruitment, loyalty, and elevation.
  • Design key clienteling experience formats in partnership with Corporate Event, Trade & Marketing Teams, and sales marketing teams.

Training Initiatives

  • Collaborate with the Training Manager to propose a training calendar and content aimed at enhancing in-store clienteling capabilities.

Ideal Candidate Profile

  • Bachelor's degree in Marketing or Business Administration with a minimum of 5 years of experience in a leadership role within international firms.
  • Strong passion for luxury and client engagement.
  • Proficient in Salesforce, BI, or other CRM and analytical systems.
  • Positive, proactive attitude with excellent organizational and time management skills.
  • Effective communicator capable of collaborating across teams at all organizational levels.
  • Fluent in English and Italian; additional languages are a plus.

Why Join Us?

At POMELLATO S.P.A., we are committed to fostering a diverse workforce. We believe that diversity in all its forms enriches our workplace, enabling individuals to express their talents and adapt to a dynamic world. As an Equal Opportunity Employer, we welcome applications from all qualified candidates, regardless of their background.

Job Type

Regular

Schedule

Full-time