Digital Marketing Expert for Global Brands
7 ore fa
**Job Description:**
We are seeking an experienced Digital Marketing Expert to lead the development of a comprehensive digital marketing strategy for our global brand portfolio. As a key member of our team, you will be responsible for driving marketing efficiency and effectiveness through innovative digital activation concepts.
Key Responsibilities:
- Develop Digital Strategy: Create a tailored digital marketing plan to meet the unique needs of our brand portfolio, incorporating search engine optimization (SEO), content marketing, video, display, and social media measures.
- Implement Digital Activation Concepts: Collaborate with cross-functional teams to design and execute new digital activation ideas that enhance brand engagement and drive business results.
- Budget Management: Oversee the allocated budget for digital paid media campaigns across various channels, ensuring optimal ROI and maximum impact.
- Agency Management: Select and manage digital agencies, providing guidance on best practices and industry trends to ensure their success.
- Trend Analysis: Continuously monitor digital trends and communicate insights to stakeholders, informing strategic decisions and future initiatives.
**Requirements:**
- Qualifications: Bachelor's degree in Business Administration, Marketing, or a related field; at least three years of experience in online marketing with expertise in e-commerce, performance marketing, SEO, and content marketing.
- Skills: Deep knowledge of online tools like Google Analytics, Google Webmaster, and social media advertising platforms; strong analytical and communication skills; ability to work collaboratively in a global team.
As a Digital Marketing Expert, you will have the opportunity to make a significant impact on our company's growth and success. If you are passionate about digital marketing and possess the required expertise, we encourage you to apply for this exciting role.
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