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Consumer PR Manager for Amazon Italy
2 mesi fa
We are seeking a highly skilled and experienced Consumer PR Manager to join our team in Italy. As a key member of our Consumer Communications team, you will be responsible for developing and executing strategic PR plans to drive awareness and engagement for Amazon's consumer business in Italy.
Key Responsibilities:- Develop and implement PR plans to support Amazon's consumer business in Italy, including consumer campaigns, news generation, and product placement.
- Work closely with the management of Amazon's social calendar and influencer campaigns in Italy to ensure seamless execution and maximum impact.
- Lead media inquiries related to the retail business and provide expert advice to internal stakeholders on PR-related matters.
- Collaborate with internal teams to drive successful program launches and ensure alignment with business objectives.
- Write messaging and media-facing materials, pitch and secure top-tier media, including print, broadcast, and online outlets.
- Proven track record of implementing measurable and effective consumer communications programs for a large, fast-moving organization in Italy.
- Strong understanding of measuring the impacts and benefits of PR programs.
- Experience managing more than one consumer PR, influencer, or content agency, including large-scale budgets.
- Detailed budget management, including resourcing vendors, staying on top of accounting, and overseeing all financial deliverables.
- Strong competency in basic Office software (Outlook, Excel, etc.).
- Retail background, knowledge of retail and online markets.
- Collaborative team player with a willingness to work hard and roll up sleeves to get work done.
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