Global On Premise Merchandising Director

2 settimane fa

Sesto San Giovanni, Lombardia, Italia Davide Campari Milano N.V. A tempo pieno

Key Responsibilities and Activities

  • Lead the development of POSM Global Catalogues in collaboration with the On Premise team to identify key touchpoints by outlet type and the consumer journey, and with Global Strategic Marketing to define POSM range requirements aligned with each Brand Positioning, BVI, and Drink strategy.
  • Ensure the effective fulfillment of the POSM Global Catalogue process: item definition, item design, technical specification, demand planning, items production, distribution to trades/customers.
  • Build and maintain strong partnerships with external design and production partners to guarantee respect for required standards.
  • Collaborate with Global Insight Managers to evaluate the effectiveness of new materials, collect insights, and monitor trends to ensure constant innovation and improvement.
  • Support the collaboration between the global function and local markets, ensuring the CCM local community is engaged and participates in the development of the POSM, organizing workshops, and recurrent catch-ups to facilitate local best practice sharing among Channel and Customer Marketing local teams and leverage on local expertise.
  • Achieve a higher level of efficiency and effectiveness in the broader PoS material value chain, from demand planning to distribution to trade/customers, leveraging potential synergies among Markets.
  • Drive change and ensure successful execution, including adoption of new processes and tools.
  • Manage and coordinate dedicated resources.

Key Relationships

Internal: Global Channel and Customer Marketing (CCM), Global Strategic Marketing, Local CCM teams, Global Insight Manager, Global Procurement, Group FP&A, Group Legal Team, Group IT

External: POSM Agencies and Suppliers, Creative Agencies and Consultants

Experience & Education

  • Experience in on-premise and experiential marketing management.
  • Knowledge of the bartender community, understanding of their lifestyle & motivations.
  • Project management skills, ideally developed in global/international projects.
  • Proven experience in working cross-functionally on challenging projects and track-record of delivering excellent results to deadlines, in a matrix organization.
  • Degree in Business Administration, Marketing, Communication or equivalent.
  • Fluency of English is a must, bi-lingual capabilities a plus.

Required Skills & Traits

  • Knowledge/Understanding of PoSM development and management processes.
  • Pragmatic, hands-on approach, assertive.
  • Ability to communicate efficiently with both internal & external stakeholders.
  • Ability to work under pressure across functions and cultures.
  • Interpersonal and communication skills.
  • Reliable team player.
  • Dynamic and performance-driven.
  • International mindset.
  • Effective management of third-party agencies in briefing, planning, and execution.
  • Responsible management of budgets, expenditure tracking, familiar with SAP platform.
  • Active seeker of information to stay on top of on-premise trends and industry influencers.
  • Maintains relationships with peers in multiple markets.
  • Marketing understanding to ensure consistency with brand DNAs and BVIs.
  • Project management skills.
  • Process-driven with attention to details.
  • Expert user of MS Office tools (Excel and PowerPoint).
  • Ability to manage public speaking.

Additional Requirements

Availability to travel internationally up to % of time

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual's race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

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