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Fixed Line Product Manager for Large Accounts

2 mesi fa

Roma, Lazio, Italia Vodafone A tempo pieno

**Role Purpose**

In this role, you will be part of the Fixed Acquisition and Growth Team within the Corporate Marketing department, as a Fixed Line Product Manager for Large Accounts. You will be responsible for defining, measuring, and managing the commercial launch of services and increasing the value of the Customer Base.

You will be responsible for every aspect of the fixed network offer, with a greater focus on developing the value of the Customer Base and defining strategies to increase the value and maintain fixed customers.

You will interact with all Vodafone Business departments involved in product development and implementation, including IT, Sales, and Finance, and with external partners.

**Key Responsibilities**

  • Definition and execution of Go-To-Market strategies (definition of new product characteristics, price, management of the commercial launch) and Customer Base management
  • Budget planning, performance analysis, and creation of Business Cases for new initiatives
  • Analysis of the Customer Base, identification of useful insights for managing the CB, decreasing churn, and increasing customer satisfaction
  • Definition of the strategy and implementation of commercial customer management initiatives in CB (e.g. Upselling/crossselling campaigns)

**Core Competencies**

  • Good analytical and problem-solving skills
  • Proactivity and goal-oriented mindset
  • Good interpersonal and communication skills
  • Attitude for managing complexity

**Nice to Have**

  • Master's degree or equivalent
  • Excellent in using MS Office (especially Excel)
  • Good knowledge of the TLC sector and the fixed network is an added value
  • English at a good level

**Preferred Location:**

Milano