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Marketing and Growth Strategist

2 mesi fa

Trento, Trentino-Alto Adige, Italia Binance A tempo pieno

Key Responsibilities:

Unlock new user growth through innovative product offerings, content marketing, social media campaigns, and affiliate collaboration.

Main Objectives:
1. Implement a marketing framework for the region to drive growth and engagement.
2. Manage and grow strategic marketing partner relationships, experimenting with new channels and messaging.
3. Map out the user journey to increase user funnel conversion through surfacing product ask, user education, and operations campaign.
4. Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimisations across web and native-app growth channels.

Requirements:
1. Minimum 2 years of relevant marketing experience in tech/IT field or Digital Marketing agencies.
2. Execution-oriented mindset with humility, drive, and scrappiness to get results.
3. Strong interest in the crypto/blockchain/technology space.
4. Experienced on Acquisition & Existing Users Retention, Paid Ads, Social Media & Community, Affiliates, Analytics, Creative Marketing.
5. Ability to work independently with a result-driven mindset.
6. Native-level Russian and strong grasp of English language skills.
7. Crypto enthusiasts aware of the latest trends on-chain.