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Media Planning Specialist

2 mesi fa

San BovioSan Felice, Lombardia, Italia Lenovo A tempo pieno

About the Role

We are seeking a highly skilled Media Planning Specialist to join our team at Lenovo. As a Media Planning Specialist, you will be responsible for managing our media campaigns and developing effective media strategies to drive business growth.

Key Responsibilities

  • Coordinate campaigns by collaborating with various stakeholders, including reporting, expert opinions, and media owners.
  • Assist the Media Strategy Lead in developing cross-channel strategies for Lenovo and its sub-brands.
  • Ensure consistent communication during planning, acting as the primary point of contact for media plan inquiries.
  • Collate media and consumer insights, providing integrated brief responses.
  • Collaborate closely with marketing channel specialists to optimize channel usage.

Requirements

  • Minimum 5 years of experience in Media Planning or cross-channel delivery at an account director level or higher.
  • Specific knowledge of the Italian/Spanish media marketplace.
  • Fluency in Italian and English (Spanish is a strong advantage).
  • Understanding of various marketing capabilities Search Marketing, Analytics, Display, Social).
  • Ability to manage stakeholders on long-term projects and maintain effective communication.
  • Familiarity with multi-channel marketing, emphasizing digital integration.

What We Offer

  • Life Insurance
  • Pension/ Retirement Plan
  • Health Coverage Plan
  • Meal Vouchers
  • Employee Referral Bonus
  • Children of Lenovo Employees Scholarship Program
  • Lenovo and Motorola Product Discounts
  • Employee Assistance Program, for health, legal & financial consultancy
  • Internal E-learning Development Platform Available for Employees