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Global Trade Marketing Manager

2 mesi fa

Bolzano, Trentino-Alto Adige, Italia Loacker A tempo pieno
About the Role

We are seeking an experienced and enthusiastic Global Trade Marketing Manager to join our team at Loacker and support us in achieving our ambitious goals on the international market.

Key Responsibilities
  • Develop and implement global trade marketing strategies to improve brand visibility and velocity in key distribution channels.
  • Conduct market analysis and research to monitor shopper trends and adapt strategies accordingly.
  • Build and deliver effective trade storytelling, supporting local sales teams in the negotiation and implementation phase.
  • Collaborate with marketing and sales teams to identify opportunities at the point of sale and implement targeted solutions.
  • Create and manage effective promotional programs to stimulate sales and customer loyalty.
  • Oversee shopper marketing activities, including designing engaging shopping experiences and managing partnerships with retailers.
  • Install category management knowledge and act as a sparring partner for international key distribution dealers.
  • Analyze and improve the profitability of key channels and customers.
  • Monitor the effectiveness and efficiency of owned retail business, promoting its progressive sustainable expansion.
  • Coordinate and streamline main commercial processes and related governance.
Requirements
  • About 10 years of experience in trade marketing and shopper marketing, preferably in the food sector and internationally.
  • Proven ability to develop and implement effective marketing strategies.
  • In-depth knowledge of food distribution channels and market dynamics.
  • Ability to manage complex projects and work in cross-functional teams.
  • Excellent analytical and problem-solving skills.
  • Fluency in English and at least one language between German and Italian.
What We Offer
  • International environment.
  • Individual onboarding program.
  • Mentored and supported professional growth.
  • Professional and personal training at our Loacker Academy.
  • A company canteen.
About Us

Loacker is an international and family-owned company with a strong presence in the food industry. We offer a dynamic and supportive work environment, with opportunities for professional and personal growth.