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Global Trade Marketing Manager

2 mesi fa


Bolzano, Trentino-Alto Adige, Italia Loacker Austria A tempo pieno
About the Role

We are seeking an experienced and skilled Global Trade Marketing Manager to join our team at Loacker Austria. As a key member of our marketing department, you will play a crucial role in developing and implementing our global trade marketing strategy.

Key Responsibilities
  • Develop and Implement Trade Marketing Strategies: Create and execute effective trade marketing plans to improve brand visibility and velocity in key distribution channels.
  • Market Analysis and Research: Conduct thorough market analysis to monitor shopper trends and adapt strategies accordingly.
  • Trade Storytelling and Collaboration: Build and deliver compelling trade stories, supporting local sales teams in negotiation and implementation phases.
  • Point of Sale Opportunities: Identify and implement targeted solutions to stimulate sales and customer loyalty.
  • Shopper Marketing and Partnerships: Oversee shopper marketing activities, including designing engaging shopping experiences and managing partnerships with retailers.
  • Category Management and Analysis: Install category management knowledge and act as a sparring partner for international key distribution dealers, analyzing and improving profitability of key channels and customers.
  • Process Coordination and Governance: Coordinate and streamline main commercial processes, including international pricing, and related governance.
Requirements
  • Experience: About 10 years of experience in trade marketing and shopper marketing, preferably in the food sector and internationally.
  • Skills: Proven ability to develop and implement effective marketing strategies, in-depth knowledge of food distribution channels and market dynamics, ability to manage complex projects and work in cross-functional teams.
  • Language: Fluency in English and at least one language between German and Italian.
About Us

Loacker Austria is an international and family-owned company offering a dynamic and supportive work environment. We provide individual onboarding programs, mentored and supported professional growth, and a company canteen. If you are a communicative team player with a strong understanding of international trade and the food industry, we look forward to receiving your application.