Insights Strategy

6 giorni fa

Rome, Italia Pfizer A tempo pieno
ROLE SUMMARY
As a function in the Commercial Analytics & AI (CAAI) division within Pfizer, Insights Strategy & Execution (ISE) plays a critical role to enable Pfizer’s commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving in a way that the business can execute to drive impact and unlock value.
The ISE Therapeutic Area (TA) Lead is accountable for the delivery of high quality and impactful strategic business decision support to (Primary Care/Specialty Care/Oncology) business leaders in Italy. This person will lead performance measurement, inform investment decisions, and guide inline and launch strategies for priority brands/portfolios. The role serves as the primary relationship manager to the
business units in Italy.
The ISE TA Lead is accountable for the design and execution of analytics and insights plans and delivering actionable insights that result in direct business impact.
This person must be a deep TA expert, capable business analyst, agile project manager, and proactive thought partner.
The ISE TA lead will report to the Italy ISE Lead.
Key accountabilities include (but are not limited to) the following:
Market and Brand Analytics
- Lead the identification of data and insight needs, design of analytics and research plans, and the execution of those plans, incorporating solutions across the catalog of CAAI capabilities including secondary data analysis, advanced analytics/data science, primary market research, etc.
- Guide effective use of promotional resources through delivery of customer analytics, segmentation and targeting, promotional resource allocation, field force sizing, omnichannel analysis, etc.
- Effectively collaborate on the delivery of advanced analytics including predictive modeling, data science and machine learning, as needed
- Connect research and analytics together into compelling and actionable insights that lead to clear recommendations to commercial leaders
- Seek continuous improvement, including identification of new capabilities and/or data to maximize Pfizer’s competitive advantage
- Proactively identify the need for resources/capabilities to deliver against analytic priorities
Performance Management/Forecasting/Operating Plan Support
- Proactively assess (BU) portfolio performance and ensure accurate and effective performance measurement solutions are built and maintained
- Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions
- Support data modeling and forecasting needs, including for LRF and operating plans, and inform resource allocation and BU/franchise strategies and tactics.
PMR Management
- Develop, commission and contract innovative and impactful market research, as needed, through approved vendors
- Create and manage budgets associated with assigned activities
- Accountable for meeting compliance and corporate SOP obligations of primary market research
Cross Functional Collaboration
- Contribute to the advancement of CAAI capabilities and enable the scaling of those capabilities
- Share market and TA knowledge with other CAAI teams to ensure fit-for-purpose analytics across all CAAI verticals
- Lead the alignment with other CAAI teams as well as other cross-functional partners to ensure cohesive activities with our stakeholders
- Facilitate best practice sharing and knowledge management
Basic Qualifications
- Bachelor’s degree required, Masters preferred in a quantitative discipline
- 7+ years of multi-disciplinary experience with a preference for exposure to business analytics/finance, marketing, engineering, or other quantitative field
Preferred Qualifications
- Knowledge of the pharmaceutical industry in (country/cluster TBD), including relevant data sources required to understand and generate insights about the market
- Demonstrated experience across most CAAI capabilities including data analytics, primary and secondary market research, data reporting & visualization, and forecasting/modeling; specific experience in Dataiku/DSS and Tableau are highly desired
- Familiarity with artificial intelligence/machine learning (AI/ML) and data science approaches
- Ability to act as a strategic partner to commercial leadership
- Capacity to quickly establish relationships of trust and credibility
- Innovative and agile mindset; self-starter
- Demonstrated analytics & insights expert
- Demonstrated business acumen
- Fluency in English and Italian
Purpose
Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
Flexibility
We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
Disability Inclusion
Our mission is unleashing the power of all our people and we are proud to be a disability inclusive employer, ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here
Marketing and Market Research

  • Insights Strategy and Execution

    4 settimane fa

    Rome, Italia Pfizer, S.A. de C.V A tempo pieno

    Insights Strategy and Execution (ISE) Therapeutic Area ManagerAs a function in the Commercial Analytics & AI (CAAI) division within Pfizer, Insights Strategy & Execution (ISE) plays a critical role to enable Pfizer’s commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and...

  • Insights Strategy and Execution

    4 settimane fa

    Rome, Italia Pfizer A tempo pieno

    ROLE SUMMARYAs a function in the Commercial Analytics & AI (CAAI) division within Pfizer, Insights Strategy & Execution (ISE) plays a critical role to enable Pfizer’s commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving...

  • Consumer Insights and Analytics Manager

    4 giorni fa

    Rome, Italia Imperial Brands A tempo pieno

    The RoleAre you passionate about consumer research and data analytics, and looking for a rewarding role in a fast-paced, dynamic environment? Do you thrive in driving strategic decisions with a consumer-first approach? If so, you may be the perfect fit for the Insights Manager Italy role at Imperial Brands!As part of the Global Insights function, reporting...

  • Insights Manager Italy

    5 mesi fa

    Rome, Italia Imperial Brands PLC A tempo pieno

    The Role Are you passionate about Insights and looking for a challenging and rewarding role in a dynamic and fast-paced environment? Do you have a profound understanding of business and a consumer-centric mindset? If so, you might be the perfect candidate for the Insights Manager Italy role at Imperial Brands! The Insights Manager Italy, within Imperial...

  • Social Media Strategy Director

    5 mesi fa

    Rome, Italia Bcube A tempo pieno

    Company DescriptionPublicis Groupe: win in the platform world!Bcube is part of Publicis Groupe, the world’s third largest communications group.What can we do as Publicis Groupe? Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to...

  • Customer Care Transformation Lead

    4 giorni fa

    Rome, Italia Michael Page International Italia S.r.l. A tempo pieno

    Customer Care Transformation Lead - Pharma IndustryAziendaPharmaceutical Multinational CompanyOffertaThe ideal candidate will supervise Customer Care strategy adoption in the assigned market, ensuring that all departments within the assigned markets are consistently applying the strategy.Work in constant partnership with internal stakeholders. Nurture...

  • Assortment Planning Manager

    2 settimane fa

    Rome, Italia Pandora A tempo pieno

    If you have ever dreamed of being part of the world’s first jewelry company, this is your chance! Pandora is a multinational reality present in more than 80 countries and continues to strengthen its leadership position thanks to an expansion plan that provides for new openings every year, involving more than 1,600 Pandorians in Italy and over 32,000...

  • Consultant , principal investors and private equity, italy

    2 settimane fa

    Rome, Italia Boston Consulting Group A tempo pieno

    Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.BCG was the pioneer in business strategy when it was founded in 1963.Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive...

  • Buyer

    2 mesi fa

    Rome, Italia Ermenegildo Zegna A tempo pieno

    BUYER- MILAN At Ermenegildo Zegna the talents and passion of our people are the pillars of our success. Which is why we’re offering the opportunity as EMEA Buyer What makes you, makes Zegna As a Buyer, you will be responsible for managing the buying activities for specific area markets within DOS. You will select items from the seasonal collection,...

  • Consultant, Climate

    1 mese fa

    Rome, Italia The Boston Consulting Group A tempo pieno

    Locations: Milano | RomaWho We AreBoston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to...

  • Senior Digital Marketing Specialist

    4 giorni fa

    Rome, Italia DocPlanner A tempo pieno

    DocPlanner Italy, leading company for healthcare digital services, is looking for a Digital Marketing Specialist to join our Lead Generation local team and play a pivotal role in creating processes that are as automated as possible in order to generate qualified leads.We are looking for a Digital Marketing Specialist to join our team. You will work closely...

  • Medical Communications

    4 mesi fa

    Rome, Italia Pfizer A tempo pieno

    ROLE SUMMARY The International Medical Communications & Content (MCC) team is part of the Global Medical Engagement and Impact (MEI) platform within the Global Chief Medical Affairs (CMAO) Office. The International MCC team drives local medical channel content strategy across the Oncology, Primary Care, Specialty Care, and Vaccines portfolio across our...

  • Central Marketing Category Manager

    3 settimane fa

    Rome, Italia Perrigo A tempo pieno

    Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold.  Help us do it. Description Overview Are you naturally curious by nature, proactive and passionate about Medical Marketing? We are hiring an experienced Global Marketing Manager to work on a key strategic...

  • Content Acquisition Manager

    4 giorni fa

    Rome, Italia iKO Media Group A tempo pieno

    As a Content Acquisition Manager, you will play a crucial role in expanding our content portfolio and establishing strategic partnerships with content creators, publishers, and other relevant platforms. You will be tasked with identifying content opportunities, negotiating agreements, and managing ongoing relationships to ensure the continuous growth and...

  • Medical Marketing Lead

    1 mese fa

    Rome, Italia Perrigo A tempo pieno

    Description Overview Are you naturally curious by nature? Are you proactive and passionate about Medical Marketing? We are hiring an experienced Global Marketing Manager to work on a key strategic global category in one of our European Head Offices. Scope of the Role In this role, you will: Be the medical marketing lead, coordinating and...

  • Digital Activation Specialist

    4 giorni fa

    Rome, Italia Publicis Groupe A tempo pieno

    Company DescriptionPublicis Groupe: win in the platform world!Publicis Media is part of Publicis Groupe, the world’s third largest communications group.What can we do as Publicis Groupe? Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany...

  • Europe Merchandising Senior Manager

    1 settimana fa

    Rome, Italia Bulgari A tempo pieno

    PosizioneWithin the Europe Department in Rome, we are searching for the Europe Merchandising Senior Manager.The position will report to the Europe Managing Director and will supervise a team of local Merchandising professionals, while closely cooperating with the WW Merchandising Department.In strong partnership with the Europe Managing Director, he/ she...

  • Consultant, Risk

    1 mese fa

    Rome, Italia The Boston Consulting Group A tempo pieno

    Locations: Milano | RomaWho We AreBoston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to...

  • Quality Lead for Spain, Portugal and Italy

    3 settimane fa

    Rome, Italia Haleon A tempo pieno

    Quality Lead for Spain, Portugal and ItalyApplyLocation: Tres Cantos, MadridTime Type: Full timePosted on: Posted YesterdayJob Requisition ID: 523723Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio...

  • Quality Lead for Spain, Portugal and Italy

    2 settimane fa

    Rome, Italia Haleon A tempo pieno

    Quality Lead for Spain, Portugal and ItalyApplyLocation: Tres Cantos, MadridTime Type: Full timePosted on: Posted YesterdayJob Requisition ID: 523723Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio...