Global Brand Insights Manager

4 giorni fa

Postal Burgstall, Italia Dr. Schär Italia A tempo pieno

We improve the lives - of people with special - nutritional needs**In our 18 sites in eleven countries, we work for our mission and a global market. All over the world, people with special nutritional requirements trust in the expertise of Dr. Schär.** **For our Headquarters located in Postal, Italy we are looking for a** **Global Brand Insights Manager (M/F/d) - The objective of the position is to develop and design brand and communication relevant market research, define relevant Business KPI, analyze consumer data, and follow FMCG industry and gluten-free trends to support the teams’ decisions. - Your tasks: - Develop and implement the qualitative and quantitative brand equity and communicate relevant market research activities in collaboration with the respective interfaces such as Market Data and Intelligence teams - Define, measure, monitor and develop brand relevant KPIs and metrics (eg. NPS, SOV) - Assess the impact and effectiveness of communication activities and campaigns in collaboration with the Marketing Intelligence and Communication Team - Ensure appropriate implementation of the Net Promoter Score survey within our database (>20 countries). Present and discuss NPS results with global and local Marketing Integration Your profile: - Academic degree, ideally marketing or commercial related field - 5+ years experience in consumer insights or market research - Analytical skills, knowledge of market research methodologies, data collection tools and statistical analysis - Strong communication and presentation skills - Fluent in English, Italian and/or German is considered a plus Your benefits: - An international and appreciative working environment - A modern, progressive workplace - An individual "Onboarding Program" - An optimal learning environment in our "Dr. Schär Academy" - Flexible working hours and smart working possibility - An internal fitness and language program **We look forward to receiving your** *** - Dr. Schär AG/SpA- Winkelau Nr. 9, I-39014, Burgstall/Postal, Italien- Reference person: Rebecca Mitterrutzner

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