Stage - Brand & Ott Strategic Insight

1 settimana fa

Milano, Italia Sky A tempo pieno

Come Strategic Insight Intern avrai la possibilità di:
- Gestire end-to-end la raccolta e la condivisione delle informazioni, dettando le tempistiche e coordinando i diversi team coinvolti nelle fasi (istituti esterni di ricerca, product marketing, comunicazione, marketing strategy, etc)- Seguire il setting e il reporting delle ricerche mensili, gestendo i rapporti con i fornitori esterni (società di ricerche di mercato) al fine di raccogliere l’opinione dei consumatori sui prodotti Sky, sui competitors e sul mercato e monitorare le performances/percepito di brand dei vari prodotti Sky- Gestire analisi ad hoc per supportare le principali decisioni di business condividendo gli insights con il top management- Gestire ricerche di mercato ad hoc, seguendo end-to-end il processo, dalla raccolta del brief dagli stakeholder interni (e.g. team di prodotto, comunicazione, marketing strategy etc) al reporting e sharing delle evidenze emerse dalla ricerca

Profilo Ideale- Laurea in Economia, Management, Marketing o Statistica- Appassionato di tecnologia e/o del mondo media/telco- Propensione al mondo delle ricerche di mercato, con conoscenza delle principali metodologie qualitative (focus group, in-depth, etc) e quantitative (conjoint analysis, maxdiff, cluster analysis, etc)- Ottime capacità relazionali e di esposizione- Attitudine al lavoro in Team, anche inter-funzionali- Ottimo uso del pacchetto Office (nello specifico Excel e PowerPoint)- Inglese fluente, sia scritto che parlato

Sede: Milano;

Durata: 6 mesi

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