Strategic Insight Expert
2 settimane fa
Want to do the best work of your life? Make your mark at Europe’s leading entertainment brand. Our people make Sky a truly exciting and inclusive place to work - a place where you can be yourself and let your skills shine.
Sky Italia lancerà a breve un nuovo prodotto in una nuova linea di business. Il Team di Strategic Insight, all'interno direzione Consumer, avrà un ruolo cruciale nello studio del mercato in cui opereremo, aiutando l'azienda a capire cosa vogliono i consumatori e di conseguenza come orientare la strategia di marketing.
Come Strategic Insight Expert avrai la possibilità di:
- Gestire end-to-end la raccolta e la condivisione delle informazioni, dettando le tempistiche e coordinando i diversi team coinvolti nelle fasi (istituti esterni di ricerca, product marketing, comunicazione, marketing strategy, etc)- Seguire il setting e il reporting delle ricerche mensili, per raccogliere l’opinione dei consumatori sul nuovo prodotto, sui competitors e sul mercato- Analizzare i dati del settore, monitorando e condividendo con il top management l’andamento delle performance di prodotto- Mantenere i rapporti con gli altri Paesi del gruppo (UK, Germania) per garantire l’allineamento cross-country sia sul monitoraggio delle peformance di prodotto che sulla strategia marketing- Gestire ricerche di mercato ad hoc sulla base delle esigenze di business
Profilo Ideale- Laurea in Economia, Management, Marketing o Statistica- Appassionato di tecnologia e/o del mondo media- 2+ anni di esperienza in società di ricerche di mercato, consulenza, telco, tech o media company- Conoscenza dei principi base di project management- Conoscenza delle metodologie di ricerca di mercato, sia qualitative (focus group, in-depth, etc) che quantitative (conjoint analysis, maxdiff, cluster analysis, etc)- Ottime capacità relazionali e di esposizione- Attitudine al lavoro in Team, anche inter-funzionali- Ottimo uso del pacchetto Office (nello specifico Excel e PowerPoint)- Inglese fluente, sia scritto che parlato
Why wait?
To find out more about working with us, search #LifeAtSky on social media. A job you love to talk about.
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