Brand & Customer Manager - Oncology

Our Italian Oncology team is a highly progressive and diverse team of forward-thinking individuals dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients. We work in an agile way, quickly adapting to a changing Oncology market environment with a strong focus on bringing innovation to our customers and ultimately to patients. We continuously launch the leading Oncology product in new indications, as well as other products in collaboration with our co-commercialization partners. We offer long-term career opportunities in a company that values innovation, efficiency, diversity, and respect.

We are driven by our commitment to cancer patients. Our ability to excel depends on the integrity, knowledge, imagination, skill, diversity, and teamwork of people like you. To this end, we strive to create an environment of mutual respect, encouragement, and teamwork. As part of our global team, you’ll have the opportunity to collaborate with talented and dedicated colleagues while developing and expanding your career.Purpose of the roleWe are now recruiting for a dynamic, passionate, and driven Brand & Customer Manager (B&CM) that will be critical to guarantee the ongoing success of one of the leading Immuno-Oncology indication.

The B&CM will play a key role in the our organization to support the uptake and expansion of the usage of innovative Immuno-Oncology treatment in melanoma.Responsibilities include but will not be limited to the following key activities: Marketing Strategy: Prepare the launch early stage in Melanoma, and drive the continuous growth in the metastatic setting, deeply knowing the market environment and therapeutic area specificity, implement a marketing strategy in co-operation with all supporting function. Localize and customize global/regional plans to the country’s regulations/needs. Include innovative activities in the marketing plans.Establish clear KPIs to monitor product performance.Plan promotional budget expense at best in order to maximize the investment, respecting product strategy and company’s guidelines.Manage the product business establishing strong relations with field force, supporting functions, and external stakeholders.Internal relationships: Become the point of contact for all actors involved in melanoma and metastatic setting management, and work with the cross-functional team for answers to specific queries relating to products within the therapy area, clearly communicating with passion their benefits whilst incorporating any feedback into the brand plan.Proactively lead core cross functional Brand Team to ensure efficient integration and collaboration across key functions contributing to the Brand.Brief sales force and other internal parties on brand and promotional strategy and associated materials.Ensure all projects are in line with our European and global strategy and support the goals of other products in the franchise where applicable.Ensure rapid decision-making, always in respect of compliance, in order to be reactive to the market environment.Develop and implement promotional and non-promotional materials and programsWork with the team to develop the marketing strategy and plans for Italy.Work in collaboration with Medical, Brand Promotions, and Multi-Channel Communications to develop materials.Customer Relationships: Understand customer perspective and develop solutions that best meet customer needs and help improve patient outcomes, including HCP and patient education initiatives as appropriate.Business Operations: Proactively liaise and collaborate with various functions, including Salesforce, Customer Insight and Analytics, Business Services, External Affairs, Medical and Scientific Affairs, Finance, Supply Chain, and Regulatory Affairs, to ensure optimal alignment and effective implementation of business plans.Day-to-day management of the promotional budget to optimize effectiveness and efficiency in line with our company’s compliance standards.Conduct all business activities in line with our principles and vision.Input to annual profit plan and long range operating plansConduct all activities in compliance with company policies and standards, and with the PMCPA Code of Practice and MHRA guidance.Proactively liaise and collaborate with regional and global colleagues. Your profile University degree from accredited university.

Advanced degree (MBA) preferred.10+ years of relevant experience working in a marketing pharmaceutical environment.High expertise in marketing oncology is mandatory (melanoma and metastatic setting management is considered an added value)Experience in product launchOther experiences in other support functions & international experience a plus.Sales (Account Management) experience would be a plus.Excellent communication and people skills to serve as key contact for regional groups and sales force interaction.Strong analytical and financial skills to synthesize local insights as input to