Consumer Lifecycle Specialist Nespresso

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**Position Snapshot**:

- Nespresso in Italy, Milan headquarter, Marketing Department
- Master’s degree in marketing, commercial or equivalent
- Minimum 3 years of experience in marketing team (FMCG sector preferred)
- Previous experience as product/lifecycle specialist in companies with a customer active base
- Experience in project management, interacting with both internal stakeholders and external agencies
- Strong analytical skills are essential
- Fluency in Italian and English required.

**Position Summary**:
Reporting to the Consumer Experience and Insights Manager, you will be dedicated to the management of the first stages of the customer lifecycle, from the acquisition to the onboarding of the new consumers.

You will collaborate closely with the insights, the channels and the rest of the marketing department, defining and aligning both the acquisition and onboarding strategy and proposing new initiatives across channels and Product Team.

**A day in the life of...the Consumer Lifecycle Specialist**:

- Propose local acquisition campaigns to convert prospects into new members (e.g. manage the development of the creative concept), maximizing the efficiency of our recruitment tactics (e.g promotional investments versus acquisition, optimization of the cost of acquisition,...);
- Guarantee onboarding process is integrated with acquisition strategy ensuring coffee order conversion and high quality new members;
- Analyze the omni-channel consumer experience for prospects and new members, based on omni-channel customer feedback, internal and external data & insights, in close collaboration with Data & Insights team and Product Team;
- Benchmark local performance with international best practices and local competitive performance;
- Track and optimize campaigns for new members and prospects;
- Provide recommendations to channels and Product team for continuous improvement in the omni-channel consumer experience for new members and prospects;
- Support continuous improvement through conducting pre and post-evaluations.

**What Will Make You Successful**:

- Expertise in CRM activation: offers construction, lifecycle orchestration based on CRM insights;
- Good business acumen and at ease with financial models: customer lifetime value, ROI, etc.;
- Interest in working in a fast-paced and rapidly-changing environment and be able to prioritize;
- Ability to act independently.

We are Nestlé. We are the **Good food, Good life **company.

Good food, Good life is our promise, it is a daily commitment. It is only thanks to our people that we can make a difference and realize this belief: we call them **Good People **.

At Nestlé, we believe that recognition, inclusion and valorization of diversity can make us grow both as individuals and as a company. This is why we promote a work environment, a business culture and a leadership model that guarantee equal opportunities for everyone and at all organizational levels. We believe **diversity is a winning factor **and we always encourage our people to share ideas and collaborate.

Here at Nestlé you will also be able to be part of the **Emotional Communities **, groups of colleagues of different functions and seniorities who come together with the aim of spreading a corporate culture that allows everyone to freely express their passions and identities. **LGBT +, Gender Balance, Young, Disability, Volunteering, Green, Multiculturalism **are just some of the communities that you can be part of.

**Diversity is a fact, inclusion is a choice and we have chosen to be inclusive.