Growth & Digital Experience Lead - Nespresso

Position Snapshot:

• Nespresso Italy – Milan HQ (Assago)
• Permanent Contract
• Nestlé welcomes people with disabilities
• 6–8 years of experience in Digital Growth, eCommerce, CX, or Digital Business Optimization roles within high‑performance environments (eCommerce pure players, digital/growth agencies, tech scale-ups, or digital transformation teams).
• Strong background in funnel optimisation, journey design, CRO and data-driven decision making.
• Fluent in Italian and English.

Position Summary
You will join the Digital Commerce team, reporting to the Digital Commerce Manager, with a mission to drive the growth and evolution of Nespresso's digital ecosystem across web, app and B2B channels.

In this role, you will design the digital customer journey from acquisition to conversion and retention, leveraging data, insights and experimentation to identify improvement opportunities. You will act as a strategic partner across eComm, CRM, Marketing, Media, Retail, CRC and Global teams, leading the evolution of digital experiences and ensuring measurable business impact.

You will shape the future of Nespresso's digital commerce platform, driving growth initiatives, coordinating cross-functional teams, and guaranteeing a consistent and high-performing customer experience across all touchpoints. As the organization evolves, this role offers future exposure to people management responsibilities

A Day in the Life of a Digital Commerce Growth & CX Lead

• Own the end-to-end performance of Nespresso's digital platforms (web, app and B2B), monitoring funnel KPIs and identifying growth opportunities.
• Lead CX and journey optimization by translating data (analytics, heatmaps, session replay, A/B testing, consumer insights) into clear improvement actions.
• Collaborate with Global Digital Product & CX teams, bringing market insights into the roadmap and supporting feature rollout, validation and performance measurement.
• Partner with Performance Marketing to ensure paid traffic quality and optimise the media-to-site conversion pathway.
• Coollaborate with CRM, Marketing, Retail, CRC and B2B to ensure a seamless omni-channel customer journey.
• Drive growth initiatives across onboarding flows, conversion funnels, checkout optimisation, subscription journeys and retention loops.
• Manage the digital optimisation roadmap, ensuring timely delivery of experiments, enhancements and new experiences.
• Conduct competitive benchmarking and UX auditing to anticipate trends and propose innovation opportunities.
• Provide reporting and insights to business leadership, highlighting digital performance trends and actionable recommendations.
• Support traffic and conversion forecasting and business planning by contributing to digital growth projections and investment prioritisation.
• Identify and evaluate new digital growth opportunities, including emerging channels, strategic partnerships and potential innovations (e.g., TikTok Shop)

What Will Make You Successful

• Master's degree in Marketing, Economics, Digital Management or related field.
• 6+ years of experience in digital growth, eCommerce, CX or CRO roles.
• Strong expertise in funnel analysis, journey optimization, experimentation, media campaign management and CRO.
• Ability to translate insights into actionable product and experience improvements.
• Solid experience with GA4, behavioural analytics, testing & UX tools
• Understanding of acquisition levers and their impact on conversion.
• Strong stakeholder management and cross-functional leadership skills.
• Experience working with product/tech teams (Agile/Scrum exposure is a plus).
• Excellent communication skills, with the ability to influence without authority.
• Proactive mindset, strong problem-solving capabilities, and growth-oriented approach

At Nespresso, we embrace inclusive language—feel free to share your pronouns on your CV.

Our agile working model allows flexibility in office days, defined with your team.