B2c Customer

2 settimane fa

Milano, Italia Canon A tempo pieno

We are looking for you
As Marketing Manager you'll be in charge of the B2C Customer & Channel Marketing area implementing marketing strategies and supporting the business development of Canon consumer products, in close collaboration with sales and product marketing teams.

**What we give**:
With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

Your main responsibilities will be:

- create and deliver the local Customer and Channel Marketing Plan in co-ordination with the central strategy to drive improved conversion across channels;
- set the overall direction for the local marketing plan in line with sales goals and agree total investment plan and ROI in advance of the activity period;
- lead, motivate and develop Channel Marketing team and Customer Marketing Specialists;
- coordinate digital campaigns and events with Customers and Partners;
- promote Transformation Initiative to adopt innovative sales and Marketing tools and strategies;
- collaborate with Product Marketing Managers to develop the offering Portfolio and Value proposition.
- analyse competitor behaviour to optimize marketing strategies;
- mantain and develop relationship with key stakeholders at EMEA level.

**What we ask**:

- Experience in Customer and Channel Marketing and Product Management
- Experience of People Management even for small groups
- Degree in economics or marketing management
- Strong understanding of B2C market, dynamics and opportunities
- Good analytical capabilities
- Data Analysis
- Project management skills are appreciated
- Fluent in Italian & English
- Strong interpersonal skills and teamwork attitude
- Fast learning
- Proactivity, collaboration approach and self-management
- Knowledge of Products and Services
- Knowledge of Customer & Marketing Channels
- Digital Campaign Management
- Customer Experience Management (CEM)
- Ability to use AI in Marketing is appreciated

**You will need**:

- Canon Core Competencies:_
- _ Communicate effectively_
- _ Drive for results_
- _ Accountability_
- _ Focus on the customer_
- _ Plan and Organise effectively_
- Canon Leadership Competencies_
- _ Is business outcome driven _
- _Is courageous and has conviction _
- _Ensures delivery of the outcome _
- _Is customer oriented_
- _ Innovates by building on skills & experience_
- _ Is inspirational and motivational_
- _ Builds trust based relationships _
- _Develops and coaches others _

Canon is enriching lives and businesses in incredible new ways. You can play a part in shaping the future of a company that’s visionary, innovative and bold. As the world's best imaging company, we're living and working together for the common good.

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