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KDP Brand Manager
7 ore fa
Who We Are
Suntory is a fast moving, agile and entrepreneurial business that is home to some of the nations most loved brands. The Suntory Group is one of the largest soft drinks companies and among the world's leading consumer products companies. We offer a uniquely diverse portfolio of beverages enjoyed by millions across the globe
About Your Role
Dr Pepper and Canada Dry
are two of the world's most
iconic challenger brands
, with bold ambition to scale across Europe. This is a rare opportunity to help shape their future in complex, high-potential markets, balancing the entrepreneurial pace of a challenger with the support and resources of a global FMCG leader. As Brand Manager, you will own the full brand and marketing agenda in Italy while also actively supporting Nordic markets (e.g. Sweden, Denmark, Norway, Finland). Acting as the connector between central strategy and local execution, you will ensure bold ambition translates into meaningful consumer and commercial outcomes. You will lead campaign rollouts, adapt central assets, manage agencies, drive innovation launches, and partner closely with sales, trade marketing, and distribution teams.
What You'll Do
Local Market Leadership (~55%)
Lead the brand launch, setup and full marketing execution in Italy, ensuring brand growth and performance.
Build campaign calendars, adapt central assets, and manage agency partners across creative, media, and shopper.
Track KPIs, lead IBP/PMR processes, and ensure timely course correction.
Own the A&P budget allocation and ROI, balancing short-term activation with long-term brand building.
Partner with Sales and Trade Marketing to deliver standout in-store execution and shopper activation.
Act as the go-to marketing lead for the local GM and commercial teams, bringing consumer and shopper insights into strategy.
Cross-Market Support (~20%)
Drive marketing execution, innovation launches and strategy alignment in Nordic markets, collaborating with local teams or licensees.
Share best practices and tools to raise executional standards across the region.
Identify gaps in performance and proactively co-create solutions with local and central teams.
Build strong partnerships with local stakeholders and strengthen regional collaboration.
Local Innovation (~15%)
Lead the execution of innovation launches, ensuring readiness across commercial, supply chain and marketing touchpoints.
Act as project lead through stage-gate processes, liaising with R&D, finance, and commercial teams.
Adapt global portfolio priorities to local timing and needs, ensuring consumer and retail context guide activation.
Partner with Sales and Trade Marketing on sell-in materials and go-to-market execution.
Central Collaboration (~10%)
Lead brand planning, MTP and AOP processes for your markets, ensuring alignment between central brand strategy and local market execution.
Provide local consumer and shopper insight to influence campaign and portfolio development.
Contribute to regional initiatives such as toolkit creation, agency management, and cross-market brand forums.
Ensure European brand strategy is fully localised for your markets, influencing central direction with market input.
What's in it for you
Joining Suntory isn't just about taking on a role, it's about embarking on a career journey. You have the opportunity to work with talented, inspiring and authentic leaders and have the freedom to dream big and go for it (Yatte Minahare). At Suntory you'll find a supportive work environment that values work life balance and that will help you realise your full potential and grow for good. Our People and Culture team are a team that genuinely care about creating a great experience for our employees and we would love you to be part of it.
What You need to be successful
Solid experience in brand marketing, ideally within FMCG (beverages preferred).
Proven track record of leading local execution across campaigns, media, shopper and innovation.
Strong experience managing agency partners and working cross-functionally with sales and trade marketing.
Commercially sharp with strong understanding of channel dynamics and RTM.
Executional excellence: detail-oriented, structured, and operationally rigorous.
Ability to connect central brand strategy to local realities and adapt execution accordingly.
High autonomy, resilience, and ability to manage multiple priorities across markets.
Analytical and insights-driven; confident working with Nielsen, GfK or similar tools.
Fluent in English and Italian
Our DEI Commitment
At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.
Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.
