CRM & Clienteling Manager

4 giorni fa

Milano, Lombardia, Italia The Level Group A tempo pieno 60.000 € - 120.000 € all'ano

We are seeking an experienced CRM & Clienteling Manager to lead the development and execution of our CRM & Clienteling strategy across multiple brands and markets. 

You will own key programs that connect data, technology, and digital & retail channels to drive engagement, retention, and customer lifetime value. 

Key Responsibilities 

  • Define and implement the CRM & Clienteling roadmapin line with business priorities and brand objectives. 

  • Oversee CRM and marketing automation programs, ensuring effective segmentation, targeting, and personalization. 

  • Lead the rollout of the Clienteling Appand Personal Shoppermodel to elevate high-value client engagement. 

  • Partner with Retail, Digital, and Marketing teams to deliver a consistent omnichannel experience. 

  • Collaborate with Retail teams to connect CRM initiatives with in-store activations and physical client events. 

  • Analyze customer data and performance KPIs to guide strategy and optimization. 

  • Manage CRM platform evolution, vendor relationships, and governance standards. 

  • Contribute to CRM reporting, insight generation, and strategic planning. 

Requirements 

  • 5+ years of experience in CRM, customer marketing, or retention strategy, ideally in fashion, retail, or luxury. 

  • Proven track record in managing CRM programs and Clienteling tools. 

  • Strong analytical and strategic mindset with a data-driven approach. 

  • Ability to lead cross-functional initiatives and manage multiple stakeholders. 

  • Excellent communication and project management skills. 

  • Fluent in English; Italian is a plus. 

  • Experience with Salesforce or similar CRM ecosystems preferred. 

What we offer:

  • Benefits: monthly lunch tickets, company laptop, discounts to our owned brands and brand partners, and additional perks in the form of local discounts and offers.

  • Learning & Development Programs: continuous learning experience with TLG University and The Breakfast Club projects.

  • Be part of the young (31 on avg.) and international (30 nationalities) #TLGPeopleTeam and work in a dynamic and fast-moving environment.

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