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Agricultural Market Developer

2 settimane fa


Settimo Torinese, Piemonte, Italia TVH A tempo pieno 40.000 € - 80.000 € all'ano

We are seeking a dynamic and results-driven Agricultural Market developer to drive our spare parts business within the agricultural sector. This is a strategic commercial role focused on acquiring new partners (independent workshops, dealers, and fleets) and increasing our "share of wallet" with existing customers.

The ideal candidate is a technical-commercial expert who understands the agricultural aftermarket, can build trust with mechanics, and possesses a "hunter" mentality to capture market share from both OEM and other aftermarket competitors.

Your role and responsibilities
  • Actively map the active machine park (tractors, harvesters, etc.) in the assigned territory to identify the largest spare parts opportunities.

  • Conduct continuous competitor analysis, monitoring pricing, product range, and promotions from both OEMs and other aftermarket suppliers.

  • Identify and report product range gaps and new opportunities to the purchasing and product management teams.

  • Proactively identify, target, and acquire new customers, focusing on independent workshops, agricultural repair specialists, and spare parts distributors.

  • Manage and grow existing accounts, developing strategies to increase their purchase frequency and product mix (share of wallet).

  • Negotiate commercial agreements, including pricing structures, discount tiers, and promotional support.

  • Develop and execute channel strategies tailored for dealers, workshops, and large agricultural fleets.

  • Act as the primary technical expert for our product lines.

  • Master our digital catalogs and cross-reference tools, demonstrating their value and accuracy to customers.

  • Provide pre-sales technical support to mechanics and parts personnel, building confidence in the quality and compatibility of our  parts.

  • Collaborate with the marketing team to design and launch effective local promotions (e.g., "Harvest Season Filter Kits," "Off-Season Maintenance Deals").

How to succeed / Your profile
  • 3-5+ years of experience in a commercial, technical, or business development role specifically within the agricultural spare parts aftermarket.

  • An existing network of contacts within the agricultural workshop and dealer community.

  • Experience using agricultural parts catalog software.

  • Strong technical understanding of agricultural machinery (tractors, combines, implements) and their components (engines, hydraulics, filtration, etc.).

  • A proven track record of achieving sales targets and acquiring new customers in a competitive B2B environment.

  • Excellent interpersonal and negotiation skills. Must be able to communicate technical concepts clearly and build strong relationships with mechanics, workshop owners, and dealers.

  • Self-motivated, proactive, resilient, and highly organized.

  • Fluency in English and Italian is required

  • Valid driver's license and willingness to travel extensively within the assigned territory.

What's in it for you
  • A competitive salary.

  • Flexible working hours and a healthy work-life balance.

  • Lots of support and an encouraging team of co-workers.

  • An infectious 'We Are One' can-do mentality.

  • A people-centric culture where your well-being matter.

  • Opportunities for professional development, including access to LinkedIn Learning and many in-house/external training courses.

People are at our heart

TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.

About TVH

TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.