Sr. Director, Brand Content and Media Excellence, CHC

Job description:

Alfasigma is a privately held global healthcare company founded over 75 years ago in Italy, where it remains headquartered today in Bologna and Milan. The Group operates in over 100 markets spanning Europe, North and South America, Asia, and Africa.

Over three years ago, we embarked on a transformative journey to become a truly global innovative healthcare company with a leading focus in Gastrointestinal (GI) health. We have experienced remarkable growth, nearly doubling our revenues, expanding geographically, and integrating several key acquisitions. We have also evolved our portfolio, expanded into rare and specialty segments, and strengthened our pipeline and people capabilities.

But our journey is far from complete In fact, this is just the beginning of a bold new chapter in Alfasigma's history. We are committed to advancing innovation and leveraging our deep expertise to provide better health and a better quality of life for patients and consumers worldwide, and expand our reach across diverse markets.

To strengthen our team, we are currently looking for a
Senior Director, Brand Content and Media CHC

Purpose of the Job

Build a partner and agency ecosystem that sustainably creates and governs breakthrough brand experiences, with creative excellence, and global media strategies that scale effectively and efficiently across markets in a complex omnichannel and influencer ecosystem. Improve consumer experience and digital/social reach by delivering repeatable brand assets, performance-driven media frameworks, and agency excellence across a diverse set of growth markets.

Principal Accountabilities

Brand Experience & Creative Development

• Define global brand identity systems and scalable creative platforms based on targeted behaviour change principles.
• Own development of defined repeatable brand assets and creative toolkits to ensure brand distinctiveness and sustained equity.
• Lead brand presentation across all touchpoints through the consumer journey and design clear experience principles that better enable the jobs-to-be-done at each touchpoint.

Media Strategy & Digital Excellence

• Lead global media strategy, ensuring strong direction and clarity for localization.
• Define audience targeting, channel roles, and digital measurement frameworks.
• Improve A&P ROI by optimizing working vs non-working media spend for the global strategic brands.

Agency Management

• Build, lead and govern the global agency ecosystem including integrated creative, media, digital, and content partners.
• Set agency KPIs, scopes, and performance tracking.
• Drive efficiency, quality, and innovation across agency partnerships.
• Ensure lead agencies are a strategic partner of choice, effectively building a powerful strategic creative and media resource for Alfasigma global CHC brands.

Market Execution & Playbooks

• Build inspirational and clear execution guides and Cx activation frameworks for markets.
• Provide digital playbooks across paid, owned, and earned channels with clear and measurable executional standards
• Partner closely with E-commerce and Commercial Excellence teams for integrated go-to-market execution.

KPIs

• Brand Health
• A&P ROI
• Agency Performance Metrics
• Digital Reach/Targeting
• Non-working media reduction
• Market execution excellence metrics including adoption rates

Qualifications

Work Experience

• Minimum of 10 years in Brand Management, Media Strategy, Digital Marketing, or Creative Excellence within FMCG or Consumer Health.
• Proven experience developing global brand assets and governing media/digital strategies.
• Strong capability in working with agency networks and driving performance.
• Track record of improving media ROI and creative effectiveness.

Education

• Master's degree in Marketing, Communications, Business, Digital Media, or related fields.
• Additional training preferred: Digital Advertising, Media Analytics, Creative Strategy, CX Design.

Competencies & Major Skills

• Deep understanding of agency performance management, structures and processes
• Deep understanding of digital and social channels, consumer behavior, influencer marketing and media trends.
• Analytical mindset, ability to structure and measure performance standards and navigate complex procurement and contract issues.
• Exceptional briefing, creative evaluation, and storytelling skills.
• Ability to lead with and without authority and influence global stakeholders.
• Curiosity-driven mindset with strong problem-solving skills
• Experience working in global matrices and cross-functional environments
• Efficient communication and good presentation skills
• Fluent in English. Other languages are a plus
• Smart approach and excellent knowledge of Microsoft Office Package and key tools

Why Join Alfasigma?

• At Alfasigma, we foster a culture where the courage to innovate is key to our success. We offer a competitive salary, comprehensive benefits, and extensive opportunities for professional growth and development.
• Our commitment to people and patients is at the heart of everything we do. We value diversity and welcome individuals with unique perspectives and experiences. We believe that open-mindedness, collaboration, and a shared passion for innovation are essential to achieving meaningful progress.

Join Alfasigma and become part of a forward-thinking team dedicated to shaping the future of the pharmaceutical industry.