Sr. Director, Consumer Insights CHC

Job description:

Alfasigma is a privately held global healthcare company founded over 75 years ago in Italy, where it remains headquartered today in Bologna and Milan. The Group operates in over 100 markets spanning Europe, North and South America, Asia, and Africa.

Over three years ago, we embarked on a transformative journey to become
a truly global innovative healthcare company with a leading focus in Gastrointestinal (GI) health
. We have experienced remarkable growth, nearly doubling our revenues, expanding geographically, and integrating several key acquisitions. We have also evolved our portfolio, expanded into rare and specialty segments, and strengthened our pipeline and people capabilities.

But our journey is far from complete
In fact, this is just the beginning of a bold new chapter in Alfasigma's history. We are committed to advancing innovation and leveraging our deep expertise to provide better health and a better quality of life for patients and consumers worldwide, and expand our reach across diverse markets.

Purpose of the Job

This role is responsible for shaping and driving a holistic, insight-led understanding of consumer needs, motivations and behaviors across the CHC category and portfolio. This role transforms data, signals, and research into actionable insights that fuel innovation, sharpen brand strategy, and elevate consumer experiences in our markets globally. The position plays a critical role in building a culture of consumer obsession through modernizing research capabilities to be more useful and agile, and embedding insights into all major strategic and operational decisions across the business.

Principal Accountabilities

Insight Leadership & Strategy

•    Develop and execute the global Consumer Insights strategy aligned with CHC growth ambitions.

•    Champion a consumer-obsessed culture across global, regional, and local teams.

•    Translate consumer, market, and cultural trends into clear strategic opportunities for brands, franchises, and innovation teams.

Consumer Research & Analytics Excellence

•    Lead the design, commissioning, and execution of qualitative and quantitative research programs, leveraging traditional and novel techniques with trusted high-performing partners.

•    Drive the evolution of advanced insights capabilities (e.g., digital ethnography, social listening, predictive analytics, shopper science, appropriate AI-enhanced insights).

•    Ensure consistent global standards for methodology, insight generation, data quality for decision making and measurable outputs.

Portfolio, Brand & Innovation Impact

•    Partner with Marketing, Innovation/Ideation, R&D, and Commercial teams to shape consumer-led propositions, claims, and experiences.

•    Provide insights to validate early-stage concepts, strengthen brand positioning, and guide investment decisions.

•    Build and maintain consumer journey maps and frameworks to support end-to-end brand experience development.

Cross-Functional Collaboration & Influence

•    Serve as the key insights voice in portfolio strategy, category strategy, and business planning.

•    Influence senior stakeholders with synthesized insights, strategic narratives, and actionable recommendations.

•    Build strong partnerships with agencies, research partners, and global/local cross-functional teams.

Example KPIs

•    Penetration growth and market share

•    Pipeline Value created

•    Validated success rates of hero content and adoption rates

•    ROI and efficiency of research investments

Qualifications

Work Experience

•    Minimum of 10 years in Consumer Insights or Brand Strategy within Consumer Health, FMCG, or wellness categories.

•    Proven application of advanced research techniques and insight activation.

•    Experience influencing senior stakeholders and building insight-driven cultures.

Education

•    Master's degree in Business, Marketing, Behavioral Science, Psychology, Consumer Sciences or related fields.

•    Additional certifications in Data Analytics, Behavioral Science, Design Thinking, or Innovation preferred.

Competencies & Major Skills

•    Promote an innovation culture and mindset across the organization

•    Strong storytelling and insight synthesis capability

•    Ability to simplify complex data into actionable direction

•    Curiosity-driven mindset with strong problem-solving skills

•    Experience working in global matrices and cross-functional environments

•    Efficient communication and good presentation skills

•    Fluent in English. Other languages are a plus

•    Smart approach and excellent knowledge of Microsoft Office Package and key tools (such as SAP, Veeva etc).