Communications Lead Communications Lead

Jil Sander is an international luxury brand led by design, quality and functionality. Progressive and experimental, it delivers an enduring wardrobe for women and men fusing elements from different genres, in a play of contrast that produces a variety of garments and accessories that are evenly sumptuous, practical, and iconic. Technology and the hand-made, natural and high-performance materials, feminine and masculine, daywear and glamour, complement each other, balancing invention and purity of forms. The constant collaboration with artists, photographers, filmmakers, musicians, and artisans constantly adds resonance and depth to the vision. The brand was established in 1968 by Mrs. Jil Sander, it is directed by Simone Bellotti, and it was acquired by the OTB Fashion Group in 2021.

POSITION OVERVIEW
The Communications lead supports the CMO in developing impactful communications programs in line with the global marketing strategy and regional business goals to increase brand visibility, create desirability, reinforce brand positioning, build community. This role encompasses the external and internal coordination of communications programs across PR & Influence while mentoring a team to drive results and operate in line with company objectives and values.

KEY RESPONSIBILITIES

PR & Influence

•    Develop and execute global editorial strategy for both product and brand key messages 

•    Drive development and execution of regional editorial plans across variety of editorial types including product placement, well shoots, feature stories, round-up inclusions, interviews

•    Manage network of global PR offices and agencies, aligning regularly to drive results, brief on editorial strategies, understand asset needs, hindsight pitch campaigns and explore opportunities

•    Oversee development and distribution press materials, asset packages

•    Oversee optimization of sample collections trafficking

•    Develop interview/press meeting briefing materials and coordinate briefing meetings

•    Manage Creative Director/CEO interviews and oversee post-interview follow up to ensure accuracy

•    Cultivate high-profile media relationships for the Creative Directors and CEO, targeting key markets and executing series of deskside/hospitality meetings synergizing with trip agendas 

•    Develop and execute global influence marketing strategies including VIP dressing, product seeding, content creation, event appearances, collaboration projects etc.  

•    Creation of a Global cultural community of stylists, photographers etc. by working with external agencies and the regions

•    Partner with Design Studio to maximize VIP dressing through optimization of samples, archive, and custom 

•    Work closely with regional marketing leads on the alignment of VIP and Influence activities

•    Identify and build relationships with prominent people of influence

•    Coordinate the creation of content with talents through development and curation of content briefs

Integrated Marketing

•    Drive communication programs execution through influential relationships across cross-functional peers

•    Partner with Merchandising on the Marketing Message Map to define product pushes considering delivery timing, business investments, brand goals, seasonal/regional holidays, and cultural/consumer trends

•    Develop innovative media partnerships that engage audiences and maximize ROI

•    Oversee regional brand marketing programs to align communications guidelines across channels and markets

•    Develop EU regional brand activations to support EU retail and wholesale network developing local calendar of activities and connecting with CRM partner clienteling opportunities 

•    Oversee campaign planning, reporting; oversee department budget management

QUALIFICATIONS

•    Minimum 12 years' experience in PR, with a fashion or luxury brand or agency

•    Established network of press contacts, strong knowledge of international media

•    Relationships with PR and events agencies and influential community 

•    Fluent in English and Italian; strong communication skills, both written and oral

•    Ability to think strategically and creatively while working in a fast-paced environment

•    Must be an excellent team player with the ability to mentor and nurture a team

•    Exceptional multi-tasking, follow-through and problem-solving skills

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