Consultant Partnerships

DEADLINE FOR APPLICATIONS

WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.

ABOUT WFP

The World Food Programme is the world's largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of climate change.

At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.

To learn more about WFP, visit our website:  and follow us on social media to keep up with our latest news: YouTube, LinkedIn, Instagram, Facebook, Twitter, TikTok.

WHY JOIN WFP? 

• WFP is a 2020 Nobel Peace Prize Laureate.

• WFP offers a highly inclusive, diverse, and multicultural working environment.

• WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities.

• A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.

• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

JOB TITLE: Senior Digital Fundraising Specialist Individual Giving

UNIT/DIVISION: Private Sector Partnerships (PSP
DUTY STATION: Remote
CONTRACT TYPE: WAE Consultant , 132 work days
DURATION: 11 months

LINE MANAGER/SUPERVISOR:

IG Tech & Ops Lead

The United Nations World Food Programme (WFP) is the world's largest humanitarian agency working to create a world with zero hunger. WFP and its partners believe that no child should go to bed hungry and that individual and collective wellbeing can only be achieved if all children, women and men get the nutritious food they need to lead healthy, dignified lives. Each year, WFP assists 90 million people in 83 countries. Every day, some 5,600 WFP-chartered trucks are on the road, 92 planes are in the air and 20 ships are at sea. These numbers speak to WFP's unparalleled reputation as an emergency responder, one that is often the first on the scene in the most difficult environments.
WFP also works with partners to strengthen the resilience of communities most vulnerable to hunger and malnutrition through long-term development programmes aimed at boosting food security, local economies, education, employment and gender equality. While hunger and malnutrition are the world's largest solvable issues, the needs are still immense and growing. 821 million people in the world suffer from chronic hunger.
The Private Partnerships Division (PSP) is responsible for working with the private sector to achieve greater impact in WFP's work. PSP has embarked on an exceptionally ambitious new strategy to raise an additional 1.3 billion dollars for hungry or malnourished people in the next five years and to expand the contribution to WFP from the business sector through effective and sustainable long-term partnerships as well as from private individual supporters around the world. This includes securing new high impact technical partnerships, signing significant new corporate deals and growing existing relationships as well as building a base of one million individual supporters.

INDIVIDUAL FUNDRAISING
WFP operates one of the fastest-growing global individual fundraising programmes in the humanitarian sector. Initially launched as a lean, digital-focused initiative, the programme has evolved into a major strategic driver of income growth, with an ambition to raise USD 1.3 billion annually by 2030.
The programme has transitioned from a purely digital model to a digital-first, multi-channel approach. While the centralised global team continues to acquire supporters through core digital channels (Meta and Search), it is rapidly scaling additional acquisition channels such as Face-to-Face, Direct TV, Telemarketing, and Direct Mail. This diversification is essential to sustaining growth and strengthening donor lifetime value, but it also introduces increased operational, regulatory, and contractual complexity.
At the same time, the programme is shifting from a largely Western-market focus to a more g-local model. Now operating in seven languages, it enables more locally relevant engagement and is expanding into high-potential strategic markets including Korea, China, Italy, and the Middle East. This expansion requires robust governance frameworks, strong understanding of fundraising regulations, and effective management of contracts with external partners and vendors.
TERMS OF
For consultancy contract
Supporter engagement is delivered through an integrated, multi-channel loyalty ecosystem—including email, SMS, WhatsApp, outbound telephony, and Meta—ensuring a high-quality donor experience that drives long-term engagement and impact.

PURPOSE OF THE ASSIGNMENT

The position is part of the Individual Giving team and will manage and optimize the impact and results of WFP's portfolio of global partnerships with international and national businesses.
As we continue scaling up, this role requires a thoughtful, resourceful and independent individual who can provide leadership and strategic digital fundraising guidance across the entire individual giving programme. In particular providing a strong link between the fundraising needs and the technological requirements. This role will report directly to the IG Tech & Ops lead.
ACCOUNTABILITIES / RESPONSIBILITIES
1. Review the opportunities WFP has to scale Individual fundraising in new markets e.g., South Korea & Italy
 Complete a technical review of the ease to market, including but not withstanding CRM, payment platforms, paid media channels, translation process
 Review the opportunity to recruit quality regular givers at scale, by analyzing the applicable benchmarking trends currently witnessed by our peer organizations
 Making recommendation on any creative approach that is specific to the market
 Objectively appraise the market(s) opportunity against several weighted criteria so that a launch prioritization order can be determined
 Propose testing hypothesis that aims to qualify the conclusions of the market review in a real-time setting
 Assist both the ACQ & SX team in launching one new non-English language market in 2022
2. Scope the opportunities WFP has to expand and diversify the IG programme onto new digital channels
 Review sentiment and engagement trends WFP has been witnessing on digital channels e.g., Tiktok, LinkedIn, YouTube, Pinterest, in recent months
 Liaise with sector leaders and peers, to understand the potential opportunities WFP has to recruit new quality supporters, beyond Facebook & Search, in particular regular givers
 Make new channel recommendations based on opportunity analysis and using benchmark data
 Provide context to these recommendations, particularly how WFP would need to specifically resource a new channel, how our creative content approach would need to be adjusted and the type of audience we could access

 Develop a business case that details the potential return on investment using any sector information available
 Develop a launch plan for 1 or 2 potential new channels based on the work completed above
3. Support the TECH lead in developing solutions that future proof the growing needs of the fundraising activity, the changes in performance and donor type
 Complete a review of Marketing Cloud. Looking specifically at WFP current usage need vs. available functionality, associated costs, and against other options in the marketplace
 Review the roll of WhatsApp as a marketing channel. Define its place as a communication tool, supporter care channel, and its direct and indirect roll in income generation
 Support the team to refine processes around campaign coordination, particularly QA, testing and execution of campaigns in current tools
 Ensure from a technical standpoint WFP as a robust, frictionless upgrade offer for its regular givers
 Provide the required support needed to launch the new donation platform
4. Keep abreast of sector trends, learning and insights, in particular engaging new and existing supporters to give regularly

QUALIFICATIONS AND EXPERIENCE REQUIRED
Education
 University degree in Business Management, International Development, International Relations, Political Science, Economics, Marketing, Communications or other relevant field, or First University degree with additional years of related work experience and/or trainings/courses.

Work history

• 12 year's of progressive and extensive experience working in or leading teams to deliver successful results in digital fundraising

• Experience at the international level building scale acquisition programmes that also drive value

• Current and active knowledge of digital fundraising performance across multiple markets around the World Food Programme Demonstrated ability to be data-driven and evidence led and use performance and insights to inform decision making to deliver higher returns in a programme

• Experience of cross-organisational initiatives and working with colleagues in communications or creative and content delivery

• Experience of managing specialized digital agencies with multi million revenue/investment budgets, such as media buyers and creative agencies to deliver successful, inspirational acquisition programmes and digital activity
Skills
The role requires a mix of technical expertise, operational knowledge, and cross-functional coordination skills to effectively coordinate the rollout of fundraising activities.

• Proven ability to deliver projects on time and on budget

• Excellent communicator with ability to work collaboratively with colleagues across different cultures, disciplines, and time zones

• Strong leadership experience with good coaching/mentoring skills

• Ability to travel to WFP HQ, Roma and other European locations, for meetings with agencies

• Availability for "out of hours" on call work including at weekends in the case of a

• humanitarian or other emergency appeal

• Work effectively in a multi-cultural environment and international organization

• Understanding or appreciation for working in a large, complex, hierarchical, decentralised and geographically dispersed organisation

• Uses tact and courtesy to give and receive information with a variety of individuals (people oriented)

• Motivated team spirit and contributed to an inclusive and sound working environment (team player)
Language(s)
Excellent command of spoken and written English.
Intermediate knowledge of another official UN language would be a plus.

WFP LEADERSHIP FRAMEWORK

WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.

Click here to access WFP Leadership Framework

REASONABLE ACCOMMODATION

WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation, please contact: 

NO FEE DISCLAIMER

The United Nations does not charge any application, processing, training, interviewing, testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it. Furthermore, please note that emblems, logos, names and addresses are easily copied and reproduced. Therefore, you are advised to apply particular care when submitting personal information on the web.

REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION

• All applications must be submitted exclusively through our online recruitment system. We do not accept CVs or spontaneous applications by email.

• If you experience challenges while submitting your online application, please contact us at for technical support only.

• Please note that applications sent to this email address cannot be considered.

• We strongly recommend that your profile is accurate, complete, and includes your employment records, academic qualifications, language skills and UN Grade (if applicable).

• Once your profile is completed, please apply, and submit your application.

• Kindly note the only documents you will need to submit at this time are your CV and Cover Letter

• Additional documents such as passport, recommendation letters, academic certificates, etc. may potentially be requested at a future time

• Only shortlisted candidates will be notified

All employment decisions are made on the basis of organizational needs, job requirements, merit, and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority. Therefore, all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.