Global Brand and Communications Manager

Company

Vibram S.p.A. is a multinational leader in the production and marketing of high-performance rubber soles, a symbol of innovation and design.

In addition to the Headquarters in Italy and its central offices in Milan, Vibram boasts international locations with production sites, research and development centers and representation in the United States, China, Japan and Brazil.

About the role

Vibram FiveFingers is seeking a
Global Brand and Communications Manager
to lead strategic brand marketing, communications, and event activation across international markets.

This role combines creativity, analytical thinking, and strong relationship management — ideal for a professional who can craft compelling brand stories, manage complex budgets, and build meaningful partnerships. You'll shape the global voice of Vibram FiveFingers, lead influencer and media collaborations, and deliver world-class events and campaigns.

Place of work: Milan (Italy).

What You'll Do

Global Brand & Marketing Strategy

• Help Develop and implement global brand and marketing strategies to enhance Vibram FiveFingers' visibility and growth.
• Ensure consistent global messaging, positioning, and storytelling across all markets.
• Analyze consumer insights, competitor activity, and market trends to refine strategy and drive brand differentiation.

Budgeting & Performance Management

• Manage global marketing and communications budgets, including planning, forecasting, and cost tracking.
• Use
  Excel
  and analytical tools to report on spend efficiency and campaign ROI.
• Deliver regular budget and performance reports with strategic recommendations.
• Ensure all marketing projects are delivered on time, within scope, and within budget.

Media, PR & Influencer Relations

• Build and nurture strong, long-term relationships with international media, journalists, and editors.
• Lead global PR campaigns and media outreach for product launches and brand initiatives.
• Identify and collaborate with
  influencers, athletes, and KOLs
  who embody the Vibram FiveFingers ethos.
• Manage influencer partnerships and measure campaign effectiveness.

Events & Activations

• Plan, organize, and execute global brand events, trade shows, and sponsorships.
• Coordinate with cross-functional teams and external partners to ensure seamless execution.
• Evaluate event performance and ROI to inform future initiatives.

Digital & Social Communications

• Oversee digital storytelling and content strategy across social and owned channels.
• Collaborate with internal and external creative teams to produce authentic, high-impact content.
• Support social media and influencer integration to drive engagement and community growth.

Relationship Management & Collaboration

• Foster strong relationships with internal stakeholders across marketing, product, and sales.
• Build productive partnerships with agencies, event organizers, and key external partners.
• Act as a connector between regional teams to ensure global alignment and consistency.

Key Skills & Competencies

• Brand Strategy & Management – Building global brand consistency and equity
• Budgeting & Financial Management – Forecasting, tracking, and ROI reporting
• Excel Proficiency – Advanced use for budgeting, analytics, and data visualization
• Relationship Management – Strong interpersonal skills to manage internal and external partnerships
• Event Planning & Activation – Concept to execution with measurable results
• Media Relations & PR – Proven ability to secure high-impact global coverage
• Influencer & KOL Marketing – Partnership management and campaign optimization
• Digital Marketing & Storytelling – Content creation, social media, and community engagement
• Project & Team Management – Multitasking, organization, and cross-functional collaboration

Why Join Vibram FiveFingers

• Be part of an iconic, innovative global brand redefining performance and movement.
• Work in a dynamic, international environment at our Milan HQ.
• Collaborate with passionate teams that value creativity, precision, and authenticity.
• Enjoy opportunities for global impact and professional growth.