Head Of Marketing

20 ore fa

BOLOGNA, Italia Azienda Anonima A tempo pieno

Head of Retail Marketing & OmnichannelSettore Retail & E-commerce | B2B e ConsumerCostruiamo il futuro del retail omnicanale.Siamo un gruppo italiano attivo nelladistribuzione B2B e nel retail , con una rete dioltre 200 punti vendita affiliatie un ecosistema digitale in forte crescita, che includeecommerce diretto e brand proprietari .Stiamo attraversando una fase ditrasformazione profonda , in cui fisico e digitale devono integrarsi in modo fluido, misurabile e orientato al cliente.Per questo cerchiamo un/unaHead of Retail Marketing & Omnichannel , una figura capace di guidare strategia, performance e brand in un contesto moderno e omnicanale.Il ruoloAvrai la responsabilità didisegnare e guidare la strategia marketing dell'intero gruppo , lavorando sull'integrazione di:Retail fisico e network affiliatoE-commerce e canali digitaliBrand proprietariMedia, performance e CRMIn particolare:Definirai lavisione marketing omnicanale , traducendola in piani concreti e misurabili.Svilupperai la crescita dell'ecommerce (acquisition, conversion, retention).Rafforzerai posizionamento e performance deibrand proprietari .Costruirai strategie dimarketing retaila supporto dei punti vendita.Guiderai campagnedigital e performance-driven(paid media, SEO, CRM, analytics).Coordinerai team interni e partner esterni.Gestirai budget e KPI, con forte attenzione a ROI e impatto sul business.Il profilo idealeCerchiamo un/una leader contemporaneo/a, con visione strategica e approccio operativo.5–10 anni di esperienzain marketing, digital o omnichannel.Background inretail, ecommerce, brand consumer o contesti digital-first .Ottima conoscenza dimedia & performance marketing, CRM e data analysis .Capacità di muoversi tra strategia, numeri e creatività.Esperienza nella gestione di team o progetti complessi.Mentalità curiosa, orientata alla crescita e all'innovazione continua.Italiano fluente,inglese operativo .Cosa offriamoUn ruolochiave e ad alto impattoin un progetto di trasformazione reale.Ampia autonomia decisionale.Contesto dinamico, solido e in forte evoluzione.Pacchetto retributivo competitivo , commisurato all'esperienza.Se vuoi contribuire a ridisegnare il marketing del retail tra fisico e digitale, candidati ora.

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