European Ux Director: Drive Strategy

Job Posting TitleUser Experience (UX) DirectorThe challengeIf you think UX is a leading function, this role is for you. We're hiring a UX Director to define and lead what "great" looks like across apps, websites, and connected consumer journeys for three European brands. This role is about leadership:- Leading of the end-to-end experience- Leading of conversion, engagement and loyalty- Leading of building a best-in-class UX capability across EuropeYou'll work directly with senior leaders to embed experience as a commercial growth lever, not a design afterthought. You'll be expected to challenge, influence, and raise the bar — and you'll have the mandate to do it. This is not a stepping-stone role. This is not a supporting function role. It's for experienced UX leaders who want to shape strategy, build teams, and leave a mark. What you will doWe are looking for a User Experience (UX) Director to lead and elevate the digital experience across our three European consumer brands — spanning websites, apps, and the wider connected ecosystem. This is a pivotal role within our digital leadership team responsible for defining what a 5? experience feels like for millions of consumers across Europe. You'll combine strategic vision with hands-on leadership, ensuring every consumer interaction is simple, connected, and commercially effective. You'll build and grow a high-performing team, drive design excellence across markets, and champion the voice of the consumer in every business decision. We're looking for someone ambitious, commercially sharp, and confident enough to challenge the status quo — a leader who can inspire transformation, not just manage it.

Key Responsibilities

Own the end-to-end digital experience for our app, websites, and connected journeys, driving consistency and excellence across all brands and markets. Lead UX strategy, design systems, user journeys, flows, CRO, SEO and overall usability — ensuring every touchpoint drives performance and delight. Champion data-driven design through testing, analytics, and experimentation — fostering a culture of evidence-based decisions. Partner with Product, Service, IoT, and Marketing teams to ensure our connected experiences feel truly joined-up and human. Define and track experience KPIs linked to commercial outcomes such as conversion, engagement, satisfaction, and loyalty. Build, coach, and empower a talented multidisciplinary team — creating future UX leaders and scaling best practice across Europe. Stay ahead of emerging UX trends including AI, personalisation, accessibility, and sustainability in design — ensuring our experiences remain cutting-edgeInfluence senior stakeholders and shape the broader digital transformation agenda alongside the CDXOWhat We OfferA defining opportunity to shape the digital experience for three major European consumer brandsA place on a transformational journey led by one of Europe's most ambitious digital organisationsThe autonomy to experiment, innovate, and make visible impact. A talented team and the mandate to build one of the strongest UX groups in the industryCompetitive package and a clear growth path towards senior digital leadership. What you need to succeedMust haveDeep knowledge of UX principles, SEO, CRO, analytics, and digital design systems. Skilled at influencing without authority — able to align cross-functional teams around a shared vision. Data-driven and fluent with A/B testing, analytics platforms, and insight tools. Professional experience:8–10 years' experience in UX or digital experience leadership, ideally within consumer brands, e-commerce, or marketplacesProven record of delivering measurable gains in conversion, retention, and consumer satisfaction. Experienced in leading multidisciplinary design, research, and optimisation teams across markets. Commercially astute: understands how design choices impact growth, sales, and brand trust. Language: Fluent in English and Italian (other European languages are a plus)Soft skills:Growth-minded and people-focused — passionate about developing others and building strong digital culture. Curious, confident, and comfortable working in fast-changing environments#LI-MV1Haier Europe is an

Equal Opportunity Employer

. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.