Senior Brand Manager

1 mese fa


Rome, Italia CSL A tempo pieno

CSL Vifor is actively looking for a Senior Brand Manager for its nephrology portfolio, including a product launch. This role reports to the Head of Marketing Italy and is based in Rome (hybrid work). Your accountabilities and tasks will be the following, but not limited to:

Accountabilities

Understand the market landscapes, the competitive scenario and the value needs of patients, caregivers, physicians, and payers. 

Ensure local commercialization strategies are linked to global strategy; this will require communication and influence with global teams and GBU leaders to ensure that local cross-functional resources are in place in time and at the proper level to support to achieve the target. 

Engage of Thought leaders in collaboration with Medical to localize the Global strategy across all relevant specialties. 

Plan, develop and deliver robust launch readiness assessments, and at the same time, ensures a strong launch readiness process. 

Lifecycle strategy development. 

Tasks

Lead and integrate market research into strategic and operational activities. 

Support the development of strategic and operational local plans and budgets for already in market products/new products. 

Manage the delivery of marketing programmes and initiatives, as per strategic and operational local plans, creating an impactful and seamless customer experience based on customers’ contact preferences. 

Track and act upon performance metrics to increase marketing effectiveness. 

Collaborating cross-functionally and with the global brand team

Creates sustainable, long-term relationships with thought leaders and professional societies. 

Work effectively with field-based staff (incl. KAMs), training them on strategy, materials, and other product-related capabilities, as well as providing support for local programs and initiatives. 

Ensure key performance metrics are in place, tracking and reporting KPIs to enable adherence. 

Manage external vendors / agencies and lead day-to-day operational projects. 

Collaborate cross-functionally and liaise with global / region to enrich the brand strategy and tactics and share standard methodologies and market best practices. 

The knowledge and skills necessary to perform the duties of this position are typically acquired through the following combination of education, experience and knowledge, or the equivalent. 

Minimum Requirements  

Bachelor degree in a relevant field. 

Minimum 6 years of experience in the life sciences industry. 

Strong track record of strategic and operation planning for Hospital lead products. 

Understanding of medical aspects of therapeutic area along with willingness to develop in-depth expertise. 

Knowledge of the local legal and regulatory landscape. 

Strong interpersonal skills with demonstrated ability to work with key customers, such as KOLs and developing opinion leader programs. 

Professional level in English, both in oral and in written communications. 

Ability to travel at least 40%. 

Preferred Requirements  

Minimum 6 years industry of experience in marketing roles. 

Documented success in working with customer facing teams and medical departments. 

About CSL Vifor

CSL Vifor aims to become the global leader in iron deficiency and nephrology.

The company is a partner of choice for pharmaceuticals and innovative patient-focused solutions across iron, dialysis, nephrology and rare conditions. CSL Vifor strives to help patients around the world with severe, chronic and rare diseases lead better, healthier lives. It specializes in strategic global partnering, in-licensing and developing, manufacturing and marketing pharmaceutical products for precision patient care.


  • Senior Brand Manager

    3 giorni fa


    Rome, Italia Hemro Group A tempo pieno

    Your missionAs the Senior Brand Manager at Hemro, your objective is to elevate our brand presence and strengthen our position in the coffee industry. You will lead two direct reports and cross-functional teams to develop and implement strategic brand initiatives that resonate with our target audience and differentiate us from competitors. Your mission is to...

  • Senior Brand Manager

    7 giorni fa


    Rome, Italia CSL Plasma Inc. A tempo pieno

    CSL Vifor is actively looking for a Senior Brand Manager for its nephrology portfolio, including a product launch. This role reports to the Head of Marketing Italy and is based in Rome (hybrid work). Your accountabilities and tasks will be the following, but not limited to: Accountabilities Understand the market landscapes, the competitive scenario and the...

  • Brand Manager

    1 mese fa


    Rome, Italia Dompe A tempo pieno

    For Our company in Milan (Italy) we are looking for a Brand Manager.The Brand Manager is responsible, is responsible, in coordination with the supervisor, for defining and implementing the marketing plan for the brands managed at a national and international level, in accordance with the annual budget, evaluating the positioning and strategic evolution of...


  • Rome, Italia Hearst Magazines, Inc A tempo pieno

    Why Hearst MagazinesHearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harpers BAZAAR, Popular Mechanics, and O the Oprah Magazine. We reach more than 150 million people every month in the United States alone.But were more than just our magazines. We engage our...


  • Rome, Italia Suitex International A tempo pieno

    Suitex International è stata incaricata da una grande azienda italiana, proprietaria di un brand di abbigliamento sportswear, di selezionare il Brand Manager. Il manager, in accordo con la Direzione Commerciale e la Direzione Generale, dovrà definire il business plan e monitorare l’effettiva realizzazione dell’implementazione, analizzare i dati di...


  • Rome, Italia Iglu.com A tempo pieno

    I started my journey with our Planet Cruise brand in 2009 as a customer service executive. Since then I have worked within our marketing department, seen the company grow as we merged with Iglu, completed an undergraduate degree and finally, moved into the product and commercial team where I'm a Senior Product Manager with a team of 2 others. Between us we...

  • Brand Manager

    7 giorni fa


    Rome, Italia Arrow Electronics A tempo pieno

    Arrow Enterprise Computing Solutions(ECS), a part of Arrow Electronics, brings innovative IT solutions to market to solve complex business challenges. We deliver value-added distribution, business consulting and channel enablement services to leading technology manufacturers and their channel partners. We help businesses grow faster, operate efficiently, and...

  • Brand Manager

    1 mese fa


    Rome, Italia Arrow Electronics A tempo pieno

    Description : Arrow Enterprise Computing Solutions  (ECS), a part of Arrow Electronics, brings innovative IT solutions to market to solve complex business challenges. We deliver value-added distribution, business consulting and channel enablement services to leading technology manufacturers and their channel partners. We help businesses grow faster,...


  • Rome, Italia audius GmbH A tempo pieno

    The Senior Project Manager is in charge of the project and manages all its steps: planning and organization, monitoring, closure. The Senior Project Manager’s goal is to act as single point of contact, in charge with managing all phases of the project in a productive way, leading to the overall success of the project. Main tasks and activities In...


  • Rome, Italia The GB Foods, S.A. A tempo pieno

    STAR dal 1948 è una delle imprese più importanti dell’alimentare in Italia e commercializza marchi importanti come Star, Tigullio, Saikebon, Star Tea e Sognid’Oro. Il candidato affiancherà il Brand Manager su una delle categorie chiave per la crescita di Star con un consistente investimento marketing, gestendo in prima persona progetti di crescita e...


  • Rome, Italia Culture Digitali Srl A tempo pieno

    Sustainability Manager/senior Manager - Lazio, Italia - ConfidenzialeDescrizione Job Description: Definizione e implementazione di strategie di sostenibilitSviluppo di attivit di stakeholder engagementSupporto metodologico alla redazione di ESG reportingVerifiche di conformit a principi e linee guida nazionali e internazionali in ambito di...


  • Rome, Italia Kering A tempo pieno

    About UsKering Eyewear is the world leader in Luxury and Hi-End Eyewear (Frames & Sunglasses), developing a unique ‘ensemble’ of powerful brands. We design, develop, manufacture and market to customers and consumers, the most desirable frames and sunglasses in two fast growing segments: Luxury and Sport & Lifestyle. Through our industry expertise, we...


  • Rome, Italia Suitex International A tempo pieno

    Suitex International è stata incaricata di selezionare, per uno dei brand del lusso più riconosciuto ed amato dal target di riferimento, l’Area Manager per la Francia.Stiamo ricercando una risorsa giovane ma esperta, professionale ma creativa, dinamica nell’approccio, entusiasta nella gestione del lavoro, abituata a gestire situazioni di stress con...


  • Rome, Italia Kering A tempo pieno

    About usKering Eyewear is the world leader in Luxury and Hi-End Eyewear (Frames & Sunglasses), developing a unique ‘ensemble’ of powerful brands. We design, develop, manufacture and market to customers and consumers, the most desirable frames and sunglasses in two fast growing segments: Luxury and Sport & Lifestyle. Through our industry expertise, we...

  • Brand Manager

    1 settimana fa


    Rome, Italia Boehringer Ingelheim A tempo pieno

    THE POSITION As a Brand Manager (Metabolism/Chronic Kidney Disease), you ensure to promote a complete understanding of the disease burden and a strategic mindset to exploit portfolio opportunities in long term view within the IBP and ICP. In this role you will explore, propose, define and implement added-value solutions for our Customers and ensure...


  • Rome, Italia Solido Hotel A tempo pieno

    Registrati per visualizzare i contatti dell'azienda Effettua il login per ricevere email con offerte simili Per ampliamento delle nostre strutture alberghiere ricerchiamo un Senior Project Manager da inserire all’interno della nostro struttura. Si richiede pregressa esperienza nella gestione dei cantieri alberghieri di lusso. Disponibilità...


  • Rome, Italia Essity Higiene y Salud México, S.A. de C.V A tempo pieno

    Assistant Brand Manager Tempo, InternshipImagine working in a place where your purpose comes alive through your contributions. You have the opportunity to enhance both business and society by engaging with beloved brands that positively impact millions, all while gaining insights from exceptional business leaders. This is an opportunity for a student or...


  • Rome, Italia Essity AB A tempo pieno

    Essity B 275.9 (-4.1 SEK) on 16-May-2024 17:29 Assistant Brand Manager Tempo, InternshipImagine working in a place where your purpose comes alive through your contributions. You have the opportunity to enhance both business and society by engaging with beloved brands that positively impact millions, all while gaining insights from exceptional business...


  • Rome, Italia Pentasia A tempo pieno

    A fantastic Italian based I-Gaming company is looking for aSenior Marketing Manager to join their team. They are looking for an I-Gaming marketing specialist who can lead their existing marketing team.You will have experience of event marketing, social and acquisition channels and partnerships and promotions. The role is based in Northern Italy and is hybrid...


  • Rome, Italia Motion Recruitment Partners A tempo pieno

    Motion Recruitment PartnersSenior Regulatory Project ManagerNew York ,New YorkApply NowGrow your career as a Senior Regulatory Project Manager with an innovative global bank in New York, NY. Contract role with strong possibility of extension. Will require working a hybrid schedule 3 days onsite per week. Join one of the world's most renowned global banks and...