Therapy Development Associate
2 mesi fa
Purpose of the Job
Working under general direction, the Therapy Development Associate will coordinate and optimize activities in implanting centers and referral sites to present Abbott as an ideal long-term partner in the heart surgical and cardiology fields. This role aims to develop inpatient and outpatient heart failure referral programs while achieving regional/territory sales and strategy targets and following up on sales opportunities through both inbound and outbound calling activities.
Responsibilities:
Visit existing customers regularly to ensure customer satisfaction.
Maintain existing customer relationships (implanting centers).
Develop and maintain customer relationships.
Work closely with other teams (FCS and cross-divisional/departmental) to develop account intelligence and relationship maps.
Promote new Abbott HF products, clinical results, and services.
Support negotiation of contracts and ensure timely renewals.
Manage inventory through regular checks and ensure the shortest UBD date is used first.
Ascertain training needs/interests of stakeholders and organize accordingly.
Support center activities such as workshops and product training.
Attend relevant workshops, training sessions, congresses, or exhibitions.
Support internal stakeholders and functions with all relevant aspects and update Customer Relation Management (CRM) tools.
Support the development and execution of strategies to attract potential referrers in collaboration with Market Development.
Create relationships with referrers to identify their needs and qualify their interests to drive sales.
Support educational events for referrers for selected accounts.
Present product information to referrers after identifying their needs.
Move leads through the marketing funnel and arrange in-person meetings, emails, or phone calls.
Follow up with potential referrers who expressed interest but did not refer any patients.
Perform regular follow-up visits or emails and facilitate communication with existing referrers to ensure satisfaction and identify new potential needs.
Understand and quantify barriers for the adoption of LVADs.
Develop a high-level market development plan for each account with appropriate prioritization of opportunity areas.
Support the development of screeners for referrers to aid in patient selection.
Roll out awareness and communication campaigns; improve messaging.
Requirements:
Bachelor's degree, preferably with a scientific/medical/pharmacy background or significant professional track record in sales, marketing, business, or a related field.
A minimum of two years of experience in a clinical setting providing acute or outpatient care to patients with cardiovascular diseases. Stronger consideration will be given to candidates with heart failure knowledge.
Selling, marketing, and communication skills are advantageous.
Good communication, interpersonal, teamwork, and customer service skills.
Good English knowledge (B+).
Presentation skills (on- and offline).
Project management and organizational skills.
Good communication etiquette and computer literacy skills.
Willingness to travel, depending on the territory/region.
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