Head of Marketing

3 settimane fa

Milano, Italia AIG A tempo pieno

Location: the role can be based in Milan/Italy, Frankfurt aM/Germany, Paris/France, Luxembourg/Luxembourg or Madrid/Spain.

Your Future Team
AIG’s Marketing & Communications team is the steward of AIG’s brand and reputation. We tell AIG’s story—create and drive compelling narratives, campaigns, and announcements around our businesses—both within and outside the company. Our audiences include AIG employees, clients and communities, investors, and the public. Working across businesses, functions and regions, Marketing & Communications builds, protects, and defends AIG’s brand and reputation, and promotes efforts to achieve business goals and growth targets.

Based in Luxembourg / Western Europe, the role will oversee Marketing & Communications within our Europe, Middle East & Africa (EMEA) region, which encompasses 10 geographic clusters/24 countries in which we write business. This role will be part of AIG’s International Marketing Leadership Team.

Your Contribution to AIG
Reporting to the SVP, Marketing and Communications, AIG International, and to the CEO for EMEA, this role is AIG EMEA’s Marketing and Communications leader with regional accountability of marketing and communications strategy, thought leadership, internal communications, content marketing, events, media relations and sales enablement in support of AIG EMEA.

The role will be responsible for establishing processes, best practices, and strategic business marketing plans in support of AIG EMEA based businesses – including distribution engagement programs targeted to clients and brokers, product/solutions marketing, differentiated thought leadership, attributable content marketing, and alignment with distribution to deliver AIG’s full capabilities to the market. This role is also responsible for developing and implementing strategic communications plans, encompassing external, internal and leadership communications, media relations and thought leadership to AIG’s stakeholders.

As the Head of Marketing and Communications EMEA you will:
Lead an integrated marketing and communications team, creating alignment and consistency in Marketing & Communications strategy and messaging, strengthening capabilities, and driving a culture of high performance to deliver sustainable, high-quality services.
Mentor and develop EMEA marketing and communications team members about core marketing and communications disciplines including audience targeting and segmentation, customer value propositions, business development, pipeline management, media relations, event management, industry events, campaign planning, and KPI/ROI reporting.
Provide guidance and oversight of marketing and communications plans and budgets aligned with AIG EMEA business priorities.
Develop best practices for demand-driven thought leadership, content marketing and social media campaigns that facilitate sales growth.
Closely partner with EMEA business and functional leaders to promote and sustain a consistent AIG brand identity across businesses.
Manage regional and cluster market business and industry media relations, including news releases and interviews, speaking opportunities, and issues and crisis management communications in coordination with AIG corporate teams.
In alignment with AIG globally, introduce compelling corporate narrative to articulate the AIG EMEA vision and strategic priorities to educate key internal and external audiences and support effective change management.
Activate and leverage AIG internal communications platforms including e-mail, AIG Intranet, announcements, colleague updates and MS-Teams, to engage and educate AIG employees.
Oversee content development and maintenance for specific business leads and business areas.
Oversight and governance of external vendor engagement.

What we are looking for:
Significant experience in marketing and communications strategy development, execution and team leadership.
Thorough knowledge of marketing and communications principles, product/service management, sales enablement and business development.
Demonstrated ability to manage corporate media relations, crisis management and corporate social responsibility efforts.
Solid understanding of digital marketing communications and PR, content production, technology platforms and sponsorship/event management.
Demonstrated expertise in storytelling and in developing compelling and segmented narratives for key internal and external stakeholder groups.
Ability to produce high-quality, high-volume deliverables in a dynamic environment, effectively aligning Global, Regional & Country Marketing & Communications strategies and activities.
Excellent writing skills, superior emotional intelligence, and excellent judgement.
Significant prior experience managing complex projects across geographies, businesses, products and segments.
Demonstrated ability to cultivate meaningful working relationships as a trusted and influential advisor to senior executives, and to deliver within a global matrixed environment.
Proven ability to lead and develop multicultural teams, driving high levels of performance and build a pipeline of talent within the function.
An AIG ambassador who will strengthen the AIG brand within the marketplace by representing AIG persuasively and effectively in high-stakes internal and external settings.
Experience within the Insurance, broader Financial Services or regulated sectors preferred.
Fluent in English and another European language (Italian, German, French, Spanish).

Functional Area: CM - Communications
Estimated Travel Percentage (%): No Travel
Relocation Provided: No

#J-18808-Ljbffr

  • Head of Marketing

    7 mesi fa

    Milano, Italia Trustfull A tempo pieno

    We are seeking a dynamic Head of Marketing to take charge of all marketing initiatives, including social media, digital campaigns, advertising, and creative projects. As the Head of Marketing, you will be responsible for creating strategic plans to establish and enhance our brand presence, allocating resources to different projects, and setting both...

  • Head of Development Italy

    3 settimane fa

    Milano, Lombardia, Italia Motel One Head Office A tempo pieno

    Head of Development ItalyWe are seeking a highly motivated and experienced Head of Development Italy to lead our expansion in the Italian market.Identify and acquire new development opportunities for Motel One and The Cloud One Hotel brands in Italy.Develop and maintain relationships with property owners, developers, investors, and consultants in Italy.Grow...

  • Head of Marketing Strategy

    4 settimane fa

    Milano, Lombardia, Italia Sony Pictures A tempo pieno

    Job Title: Head of MarketingSony Pictures Entertainment is seeking a highly skilled and experienced Head of Marketing to lead our marketing efforts in Italy. As a key member of our team, you will be responsible for developing and executing marketing strategies that drive business growth and maximize opportunities across the region.Key...

  • Head of Marketing

    7 giorni fa

    Milano, Lombardia, Italia Sony Pictures Entertainment, Inc A tempo pieno

    Marketing Strategy and LeadershipWe are seeking a seasoned Marketing professional to lead our marketing efforts in the Italian territory. As Head of Marketing, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and revenue.Main Responsibilities:Develop and implement a marketing strategy that...

  • Head of Marketing Italy

    3 settimane fa

    Milano, Lombardia, Italia Otovo Srl A tempo pieno

    Join Otovo Srl as Head of Marketing ItalyAt Otovo Srl, we're revolutionizing the solar energy industry, and we're looking for a talented Head of Marketing Italy to lead our marketing efforts in Italy. As a key member of our international team, you'll be responsible for developing and executing our marketing strategy to drive growth and success in the Italian...

  • Head of Marketing Strategy

    4 settimane fa

    Milano, Lombardia, Italia Sony Pictures A tempo pieno

    Job Title: Head of MarketingJoin Sony Pictures Entertainment as we seek a highly skilled and experienced Head of Marketing to lead our marketing efforts in Italy.About the Role:We are looking for a talented marketing professional to own the marketing strategy for content distribution in Italy. The successful candidate will work closely with commercial leads...

  • Head of Marketing

    1 settimana fa

    Milano, Italia Four Corners A tempo pieno

    **Country**: **Italy**: **Description**: Four Corners, recruiter specializzato nella ricerca e selezione di manager e director nei settori Fashion, Beauty e Lifestyle, per una realtà del mondo beauty ricerca: **Head of Marketing** La risorsa, riportando alla Direzione Generale, sarà il punto di riferimento per tutte le attività Go To Market, con le...

  • Head of Marketing

    5 mesi fa

    Milano, Italia Otovo A tempo pieno

    **About Otovo**: **Solar Power to the People!** As one of Europe's fastest-growing Greentech scale-ups, Otovo is determined to make our dream of bringing solar energy to every home a reality. Since our launch in 2016, we have enabled homeowners in 13 European countries to easily install solar panels, batteries, electrical vehicle chargers and heat pumps to...

  • Head Of Marketing

    4 mesi fa

    Milano, Italia Otovo Srl A tempo pieno

    As one of Europe's fastest-growing Greentech scale-ups, Otovo is determined to make our dream of bringing solar energy to every home a reality.Since our launch in 2016, we have enabled homeowners in 13 European countries to easily install solar panels, batteries, electrical vehicle chargers and heat pumps to make their homes solar-powered and sustainable.We...

  • Head of Marketing

    5 mesi fa

    Milano, Italia TALENT4PEOPLE SRL A tempo pieno

    Una nostra azienda cliente leader nel settore Retail, gestione di spazi commerciali, ci ha incaricato di ricercare l’Head of Marketing che rispondendo al Direttore Operations, curerà la definizione e lo sviluppo della strategia commerciale, implementando iniziative di marketing e comunicazione volte a valorizzare ed affermare il brand. **Principali...

  • Head Of Marketing

    5 mesi fa

    Milano, Italia Otovo Srl A tempo pieno

    As one of Europe's fastest-growing Greentech scale-ups, Otovo is determined to make our dream of bringing solar energy to every home a reality. Since our launch in 2016, we have enabled homeowners in 13 European countries to easily install solar panels, batteries, electrical vehicle chargers and heat pumps to make their homes solar-powered and sustainable. ...

  • Head Of Marketing

    4 mesi fa

    Milano, Italia Otovo Srl A tempo pieno

    As one of Europe's fastest-growing Greentech scale-ups, Otovo is determined to make our dream of bringing solar energy to every home a reality.Since our launch in 2016, we have enabled homeowners in 13 European countries to easily install solar panels, batteries, electrical vehicle chargers and heat pumps to make their homes solar-powered and sustainable.We...

  • Head of Marketing

    4 settimane fa

    Milano, Italia Otovo SRL A tempo pieno

    As one of Europe's fastest-growing Greentech scale-ups, Otovo is determined to make our dream of bringing solar energy to every home a reality. Since our launch in 2016, we have enabled homeowners in 13 European countries to easily install solar panels, batteries, electrical vehicle chargers and heat pumps to make their homes solar-powered and...

  • Head of Marketing

    5 giorni fa

    Milano, Italia Otovo SRL A tempo pieno

    As one of Europe's fastest-growing Greentech scale-ups, Otovo is determined to make our dream of bringing solar energy to every home a reality. Since our launch in 2016, we have enabled homeowners in 13 European countries to easily install solar panels, batteries, electrical vehicle chargers and heat pumps to make their homes solar-powered and sustainable....

  • Head of Digital Marketing

    5 mesi fa

    Milano, Italia Oliver James Associates A tempo pieno

    **Responsabilità**: - Definire e guidare la strategia digitale a lungo termine, allineata agli obiettivi di business dell'azienda - Supervisionare l'implementazione di campagne digitali mirate per aumentare la visibilità del brand, l'engagement dei consumatori e le conversioni - Responsabilità sulla gestione del budget destinato al marketing digitale,...

  • Head of Marketing Italy

    5 mesi fa

    Milano, Italia Qonto A tempo pieno

    **Mission**: Join us as **Head of Marketing Italy at Qonto**, where you will **orchestrate our comprehensive marketing efforts to solidify our position as the leader in fintech solutions in Italy**. Your strategic vision will drive our growth and directly influence our market penetration, brand reputation, user acquisition and engagement in our...

  • Global Head of Influencer Marketing Strategist

    2 settimane fa

    Milano, Lombardia, Italia Dolce & Gabbana S.R.L. A tempo pieno

    Job Title: Global Head of Influencer Marketing StrategistAbout Us: At Dolce & Gabbana S.R.L., we are seeking a highly experienced and strategic Global Head of Influencer Marketing to lead our Beauty HQ Division based in Milan.Job Summary: We are looking for a dynamic and flexible individual with excellent leadership and communication skills to develop and...

  • Head of Global Marketing

    5 mesi fa

    Milano, Italia Vibram SpA A tempo pieno

    **Company** Vibram S.p.A. is an Italian multinational company, leader in the production and marketing of high-performance rubber soles. Vibram is the symbol of innovation and design. In addition to the Italian Headquarters and its central offices in Milan, Vibram boasts international locations with production sites, research & development centers and...

  • Head of Marketing and Communications

    2 settimane fa

    Milano, Lombardia, Italia Aig A tempo pieno

    Job DescriptionJob Title: Head of Marketing and CommunicationsJob Summary: We are seeking a highly experienced and skilled Head of Marketing and Communications to lead our marketing and communications efforts in the EMEA region. The successful candidate will be responsible for developing and implementing strategic marketing and communications plans to...

  • Head of Marketing and Communications

    4 settimane fa

    Milano, Lombardia, Italia American International Group A tempo pieno

    Job Title: Head of Marketing and CommunicationsJoin American International Group (AIG) as a key member of our Marketing and Communications team, driving business growth and brand reputation across Europe, the Middle East, and Africa (EMEA).About the RoleAs the Head of Marketing and Communications EMEA, you will lead an integrated marketing and communications...