Head of Marketing Strategy

14 ore fa

Milano, Lombardia, Italia Sony Pictures A tempo pieno
Job Title: Head of Marketing

Join Sony Pictures Entertainment as we seek a highly skilled and experienced Head of Marketing to lead our marketing efforts in Italy.

About the Role:

We are looking for a talented marketing professional to own the marketing strategy for content distribution in Italy. The successful candidate will work closely with commercial leads and the Country Manager to develop and implement marketing and branding strategies that drive consumer engagement and maximize commercial opportunities.

Key Responsibilities:
  • Develop and execute marketing strategies to optimize feature film and TV series product across all distribution windows and formats.
  • Work closely with commercial leads and Country Manager to ensure alignment with regional strategy.
  • Maintain full P&L ownership and oversee marketing budget across all lines of business.
  • Define the studio's annual feature film and TV series marketing and product release strategy for all commercial exploitations outside the theatrical window.
  • Provide leadership and direction to the Marketing Executive.
  • Act as a close business partner for all TV distribution clients in territory positioning Sony as the go-to partner for close collaboration.
  • Determine and manage the efficient timely delivery and approval of promotional assets to and from broadcast and EST partners in market.
  • Work alongside Head of Digital to share and facilitate information and assets from theatrical distribution partner Eagle Pictures in the region.
  • Develop and execute publicity and promotional campaigns across the product slate and ensure close collaboration with the SPT PR team to deliver seamless broadcast campaigns for SPT's key shows within the territory.
  • Deliver any trade presentations, pre-sales events, customer events and internal showcases and events to ensure we are communicating a consistent and positive message both internally and externally.
  • Help deliver on each territory's One Sony activities working alongside Electronics, PlayStation and Music to maximize our combined reach as a consumer-facing company.
  • Maintain high levels of knowledge of technological developments to ensure all marketing activities are fully maximized.
  • Continually evaluate the need for research, working closely with local Research Executive/Central Research team – understand how to use and interrogate data to enable the most effective pitches and partnerships with clients.
Requirements:
  • Typically, 6+ years of experience in strategic marketing preferably in the entertainment sector.
  • Experience within the Italian market place essential.
  • Proven track record in delivering creative, innovative and commercial marketing campaigns in a complex multi-faceted organization or environment.
  • Demonstrated success in devising and executing strategic marketing objectives and cascading these objectives and ways of working.
  • Business-minded, commercially focused and able to understand business plans and control budgets.
  • Proven track record of successfully managing multiple projects in a dynamic/changing environment and seeing those projects through to completion.
  • Strong interpersonal skills required and ability to manage multiple stakeholders.
  • Creative and innovative in approach.
  • Ability to influence, negotiate and persuade others.
  • Self-motivated team player and facilitator.
  • Fluent Italian and English is required.
What We Offer:

Sony Pictures Entertainment is committed to equal opportunity in all its employment practices, policies and procedures.

No worker or potential worker will therefore receive less favourable treatment due to their race, age, creed, sexual orientation, colour, nationality, ethnic origin, disability, religion, gender, marital status or Trade Union membership (if applicable).

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