Head of B2C

4 settimane fa

Milano, Lombardia, Italia The Adecco Group A tempo pieno
About the Role

We are seeking a highly skilled and experienced professional to join our team as Head of B2C & Audience Engagement. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives awareness, engagement, and business growth for our clients and candidates.

Key Responsibilities
  • Define and implement a business-driven marketing strategy that leverages best-in-class tactics for acquisition, conversion optimization, and retention of our clients and candidates.
  • Ensure full coordination of newly developed digital marketing approaches and seek input from marketing leads of other countries to identify best-performing tools and practices for Italy.
  • Own the conversion funnel of all vertical's digital assets within their websites/blogs, mobile apps, eCommerce platforms, aiming at optimizing the conversion journeys of our clients and candidates with the CX team.
  • Identify and outline the digital customer journeys of our websites/mobile apps, ensure homogeneity in the digital experience of our clients and candidates to promote ease of use and contribute to NPS improvement.
  • Summarize and find the story within the data, determine actionable insights, and effectively communicate business-oriented KPIs to internal and external stakeholders.
Requirements
  • Master's degree or equivalent education.
  • 15+ years of international experience as a Marketing Executive.
  • Preference for experience working with top-tier Professional Service companies.
  • Appreciates tactics, believes in sound measurement, can articulate a vision, and can architect a mean strategy.
  • Experience in a service industry environment and international organization.
  • Previous experience in large to mid-size B2B or B2C company can be an asset.
  • Has a proven track record of successfully launching and managing marketing campaigns with attributable results and clear ROI.
  • Solid knowledge of the 'nuts and bolts' of marketing with a track-record of effective team building, ability to attract and retain talent.
  • Fostering a strong collaborative working climate within the Sales and Marketing organization.
  • An 'aggressive Ambassador' but without 'sharp elbows' – great team player within the leadership teams of Marketing and BU.
  • Ability to work effectively supporting the Sales organization and to develop strong, positive working relationships across the Group and its Global Lead brands.
  • Bring a strong business acumen with a pragmatic approach to marketing and a history of effectively translating strategic level plans into executable tactical objectives that optimize brand awareness and enable strong sales growth.
  • Has experience building, managing, and leading a team of marketing professionals, responsible for their development, including coaching and mentoring.
  • Is an effective written and verbal communicator with prospects, clients, stakeholders, direct reports, and cross-department team members.
About Us

The Adecco Group is the world's leading provider of HR solutions, with a presence in over 60 countries and a team of over 30,000 professionals. Our mission is to make the world a better place to work by inspiring, motivating, and developing people to succeed in a rapidly changing world. We are committed to diversity and inclusion and welcome applications from all qualified candidates.

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