EMEA LATAM Marketing

EMEA LATAM Marketing & CVM Senior Analyst EMEA LATAM Marketing & CVM Senior Analyst At Ermenegildo Zegna the talents and passion of our people are the pillars of our success. Which is why we’re offering the opportunity as EMEA LATAM Marketing & CVM Senior Analyst What makes you, makes Zegna As Marketing Analyst, you will play a crucial role in collaborating with the EMEA LATAM Marketing & CVM Director and local Marketing Managers to analyze marketing and CVM data. Your responsibilities will include identifying trends, opportunities, and areas for improvement, providing a strategic analytical perspective. What makes up your day: Develop and manage advanced reports and dashboards to monitor the performance of marketing campaigns and CVM initiatives. Provide in-depth insights and data-driven recommendations to local Marketing Managers. Work closely with local marketing teams to identify target customer segments and develop targeted marketing strategies for different markets, optimizing strategies using a data-driven approach. Use advanced analytical tools to evaluate the effectiveness of marketing campaigns, proposing optimizations. Conduct in-depth customer behavior analysis to inform CVM strategies, collaborating with the team to implement effective customer value management programs. Collaborate closely with internal teams, to ensure effective integration of marketing and CVM initiatives. Provide cross-functional analytical support and guide strategic alignment. Continuously monitor key performance metrics (KPIs) and provide regular reports on the progress of activities. Offer in-depth analysis and recommendations to drive informed decisions. Work closely with local marketing and CVM teams to define consumer journeys for various activities, aiming to enhance the final customer experience and increase ROMI, customer retention, and repurchase rates. What makes you, makes our team When you join Zegna, you join a team, working together to shape the future of our company. We’re looking for someone with: 5-7 years of experience of Marketing analytics experience within a commercial setting; Strong data analysis skills; Fluent English, other languages a plus; Bachelor's degree in Marketing, Business, or Economics; Knowledge of customer value management (CVM) concepts; Proven ability to generate advanced reports and dashboards. What makes you, makes our legacy Ermenegildo Zegna Group is founded on a proud history of craftsmanship and quality dating back to 1910, with a vision to ethically create the world’s finest textiles. Zegna has since expanded to ready-to-wear, becoming one of Italy’s most successful family companies and a global luxury lifestyle brand. Through our vertically-integrated, sheep to shop approach, we strive to create exceptional products without compromising on quality of life for future generations. With over 500 stores and 6,500 employees worldwide, our success is inspired by our founder’s pioneering spirit and shaped by the expertise and integrity of every individual at Zegna. Retail is more than just the act of selling products. Our Sales Channels & Retail teams bring our customers into our global community, sharing with them our creativity and craft, as well as our story and the journey of each item. These relationships are nurtured by our in-store teams and fostered by our headquarters and regional offices, who, together, are responsible for the definition, implementation, and execution of our retail strategy. It is collaboration, one of shared passion and tenacity, which ensures a level of excellence and a consistent client experience whether visiting our stores in Milan or Beijing. Production & Services Production & Services Production & Services Our Production & Services teams, which includes Technical Design, Production, and Operations, bring the artistry of our garments to life. These passionate and skilled individuals are responsible for the entire manufacturing and delivery process: from the sourcing of superior raw materials, to the careful construction of each piece, to how they are delivered to our customers. These teams are divided into two areas: textiles and apparel. Since 1910, we have been guided by the vision of our founder, Eremengildo Zegna, to create the world's most beatutiful fabrics. Today, our textile teams continue this tradition, creating fabrics and accessory collections through a considered combination of craftmanship and innovation. Our apparel production units and teams that create our ready to wear, made to measure, knitwear, and leather goods, produce garments according to our high quality standards and innovative processes and techniques. Thanks to our from sheep to shop, vertically-integrated approch the combined effort of each team ensures that the exceptional quality and vision we’ve become known for is present at every step along the way. Marketing & Customer Experience Marketing & Customer Experience Marketing & Customer Experience We tell our stories through more than just garments. Our Marketing & Customer Experience teams ensure that our journey is reflected in every touchpoint, from our campaigns and social media posts to how we delight customers in-store and online. We strive to create an inspiring and unique connection with each client, a true luxury experience that speaks authentically to our proud history and vibrant future. Most of these teams are based at our our global headquarters in Milan. The CRM and Content Brand Marketing teams, however, are present globally. Those at our headquarters define Zegna’s brand image and overarching strategy, while those in the regions collect market insight and adapt the central strategy to meet the needs and cultures of local markets. Manage & Support Manage & Support Manage & Support Our Manage & Support teams ensure that everything runs smoothly. They ensure that people and processes are all heading in the right direction, that complex challenges are overcome, and that all our teams contribute to the growth and evolution of our company. In addition to supporting our staff, our Human Resources, Finance, Legal, and IT teams also take strategic decisions about how we operate as a business today, and where our business will be tomorrow. They are present at our headquarters in Milan as well as in the regions. Design, Plan, Develop Design, Plan, Develop Artistic talent and creative expression are key to our collections. So is craftsmanship, as we constantly tailor our traditions to reflect the evolving needs of our customers. These characteristics all can be found in our teams that Design, Plan, and Develop the garments for our collections. The majority of these teams are based at our offices in Italy and Switzerland. Our Made to Measure ambassadors, however, can be found around the globe, due to the personal nature of this service. Whether based in Milan or our New York store, these teams work together so that our brand speaks with a single creative voice. They also collaborate to guarantee our products possess the excellence, innovation, and attention to detail our customers expect. Related Positions Contribute to our proud legacy, and shape our vibrant future, as what makes you, makes Zegna. VIEW OPEN POSITIONS #J-18808-Ljbffr