Senior Brand Manager Europe

1 giorno fa

Brugherio MB, Italia Haier Europe A tempo pieno

Senior Brand Manager Europe
Senior Brand Manager Europe Apply locations Brugherio (MB) time type Full time posted on Posted 13 Days Ago job requisition id REQ-21296
Job Posting Title
Senior Brand Manager Europe
The challenge
Are you a European Brand Marketing professional with experience across 360° Marcomms, Ecommerce and Go to Market activation?
If so, we have an exciting opportunity for a new Senior Brand Manager to lead activities for our Kitchen and Small Domestic Appliance business across our European markets.
In order to support the growth of the KSDA business, you'll play a major part in the development of our brand strategy & deployment across Europe.
What you will do
You'll be responsible for developing brand strategies, promoting brand growth and expansion and implementing brand plans.
The position requires a full understanding of the digital landscape (Digital Marketing, Ecommerce, DTC) utilising insights, analysis, a test and learn approach and ROI Modelling.
Main Activities:
Define key brand values and overall brand positioning, in line with consumer targets
Oversee the 360° consumer purchase experience, from digital to in-store, including promotional activities and post-sales activities – NPS
Develop a consistent and coherent approach in all customer touchpoints
Develop an annual activation roadmap and marketing introduction process and plans
Activate new product value propositions and ensure daily collaboration with the product line to define product naming & architecture, messaging, user experience and wider consumer engagement plans
Responsible for the execution of the Go-to-Market activation strategy and execution in alignment with the country trade organization and Go-to-Market Team
Drive customer acquisition, retention and growth through digital marketing, CRM and a seamless customer experience online
Develop customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase
Manage and challenge the performance of external agencies and any supporting functions internally
Accountable for brand assets (reducing any duplication cross-country), investment ROI and business plan follow-up with local teams
Lead the development of creative concepts and develop brand communication campaigns in line with country needs and requirements
Monitor market trends and competitor activity
Establish and maintain brand budgets
Reporting to the Head of KSDA Europe and European Brand Director and working in strict collaboration with the SDA Product Line and Markets
What you need to succeed
Requirement
European brand management experience gained within FMCG, Consumer Durables, Consumer Electronics, Domestic Appliances
Proven experience in creating and driving successful 360° marcom activation plans
Experience in a D2C online business (CRM, digital conversion media, analytical skills)
Demonstrable ability to deliver results and on strategic, tactical and operational levels
Excellent verbal and written communication skills
Excellent presentation skills
Pro-active problem solver with the ability to assess a challenge and develop action steps for resolution
Skilled in cross-functional working environments
Bachelor’s degree in Marketing, Sales, Ecommerce, Digital Marketing or a related field
Fluent in English
Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.
About Us Haier Europe is part of the Haier Smart Home, the No. 1 company globally in major appliances and among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home has a network of 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world.
We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also ranked as the #1 Global Major Appliances Brand according to Euromonitor International for 15 consecutive years.
In 2023, we achieved revenues of approximately € 33.6 billion. In Europe, under our high-end brands, including Candy, Haier and Hoover, we are designing the new era of living by offering our household solutions and scenarios to over 45 markets in Europe and beyond. Haier Europe is headquartered in Vimercate (MB), Italy. More information is available on corporate.haier-europe.com.

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