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Customer Journey Specialist Stage

3 mesi fa


Genoa, Liguria, Italia IKEA A tempo pieno
Chi sei

Ti piace il mondo IKEA e vorresti entrare a farne parte? IKEA è molto di più di un negozio di arredamento

Siamo costantemente alla ricerca di nuovi talenti che vogliano far parte del team IKEA e contribuire alla nostra visione "migliorare la vita della maggioranza delle persone".

Vogliamo entrare in contatto con persone curiose, dinamiche, talentuose e che condividano i nostri valori
- Sei laureat*/laureand* in Marketing, approfondendo i temi di ricerca di mercato e aspetti di customer care e customer relation
- Sei appassionat* di Home Furnishing e sei alla ricerca di un percorso per acquisire competenze all'interno di un contesto multinazionale e dinamico dove la passione per l'arredamento è "DI CASA".
- Sei una persona solare, estroversa, intraprendente che vuole contribuire ad applicare la nostra mission aziendale: "Migliorare la vita quotidiana della maggioranza delle persone".
- Sei pronto ad intraprendere un percorso di formazione in un ambiente dinamico e strutturato.

Cosa farai ogni giorno

Con il supporto del tutor svolgerai un progetto basato sulle seguenti attività:

- Raccolta e all'analisi dei customer insight (i.e. customer flow analysis, Pulse CX, Isay, MFAQ) e condivisione con gli stakeholder del negozio corretti in modo da produrre action plan efficaci
- supportare l'implementazione della CEM (Customer Experience management) e la Customer Journey Methodology nel negozio
- monitorare trend e performance dei competitors
- analizzare la STEEP di country e capire se a livello locale ci sono delle deviazioni
- sintetizzare dati dei consumers e dei customers, brand data da ricerche interne quali Brand Capital, Zip code survey

Sede: Genova

Offerta: tirocinio dalla durata di 6 mesi, full time. Previsto rimborso spese mensile, mensa interna gratuita. Al termine del percorso formativo sarà valutato un eventuale inserimento diretto in azienda.