Sr Marketing Manager Implants

1 mese fa

Milano, Italia Institut Straumann Ag A tempo pieno

Role Summary:
The Sr Marketing Manager Implants is responsible for building implants brands growth within the multi-brand strategy of the company, proposing, developing, implementing and evaluating the marketing activities in an effective and efficient way to deliver sales and marketing objectives.
Sr Marketing Manager Implants focus will be to build strong and compelling value proposition based on customers and patients insights, defining brand positioning and differentiation within implants portfolio and according to global guideline. For this position a combination of strategic marketing, tactical planning and marketing communication skills is needed to be successful.
He/she is a key role to support product launches in Italy and will be the point of contact between local team, regional team and headquarter.
Strong communication skills will be required as this role will bring new products to Italy and will present them to the Area Sales Managers & Sales Force to develop targeted, customer specific campaigns. An ability to translate complex technical information into simple, executable messages will be vital, as will be the ability to analyse the effectiveness of implementation of all activities.
He/She will actively work to build a compelling Training and Education plan according to the brand needs and to the customer needs for their practice, collaborating with T&E team. Management of 2 Brand Manager.

Responsibilities:
• Being Italian market expert and responsible of brands managed.
• Networking within HQ, representing Italian market to ensure new product development requirements are well voiced and provided to HQ
• Analysing and understanding market trends and need and build, based on that marketing strategies to increase competitiveness in the market.
• Successful management of launches and projects from start to finish, including development of business case, forecast, preparation and implementation of the marketing plan, education concept and sales initiatives
• Follow-up and analysis of the success and ROI of launches and projects and adjust if necessary.
• Developing key communication strategy for the brands from brief to key messages definition to establish brand positioning in the competitive landscape.
• Understanding competitors' strategies and plans and working with the Customers, other members of the Marketing team and Sales Managers to develop targeted marketing campaigns and activities.
• Together with HOM, definition of market research projects to fuel brand strategy with new insights.
• Responsible for forecast, budget process of brands managed, preparation of brand reviews presentations.
• Management of operational expenses budget to deliver the plan objectives, within budget.
Experience/knowledge/qualifications:
• Education: Degree in economic or scientific disciplines (possibly followed by a Master or postgraduate course in Marketing)
• Minimum 10 years marketing experience in global companies, ideally in B2B, medical devices/dental marketplace, OTC
• Proven ability to develop and execute a multi-channel sales and marketing plan at strategic and tactical level
• Experience of working closely with large sales forces, ideally in medical devices/dental marketplace
• Excellent project management skills
• Excellent analytical skills – evidence of 'closing the loop' and measuring success of business initiatives
• Strong written, verbal and presentation skills
• Ability to assimilate complex market data with qualitative inputs to arrive at fact-based, informed decisions
• Ability to network and form strong business relationships with influential key opinion leaders
• English Fluent
Personal Values/Attributes/Behaviours:
• Highly results oriented
• Well organised and logical thinker
• Business acumen and strategic mindset
• Positive, can-do attitude
• Proactive and fast learner
• Prepared to take ownership and assume responsibility for business initiatives and outcomes
• Ability to influence and drive business outcomes across highly matrixed organisations
• Team player and collaborative mindset


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