Associate Manager, Licensing

5 giorni fa

Cervia, Italia Mattel A tempo pieno

CREATIVITY IS OUR SUPERPOWER.
It's our heritage and it's also our future.
Because we don't just make toys.
We create innovative products and experiences that inspire fans, entertain audiences and develop children through play.
Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.
We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.The Team:Sitting within the EMEA Consumer Products Organisation, who are responsible for providing leadership and direction for the development and implementation of Consumer Products strategy across all Mattel Brands.
We are responsible for steering and achieving key brand, category and fiscal objectives by identifying and collaborating with Global, Regional, Multi Territory and Local licensees.
We work in partnership across the business with the Global Consumer Products, Regional Franchise, Local Brand, Regional Marketing, and Regional Product Development teams, as well as with the Audit, Finance and Legal Divisions.The Opportunity: You'll be joining the Licensing team in a role for the Associate Manager, Licensing - Retail Development.
This role could be based out of our Italy office in Milano, or our Spanish office in Barcelona; you'll report directly to the Head of Consumer Products, Italy & Iberia.You will manage the day-to-day retail business relationships delivering a retail-first mindset in Italy and Iberia covering all retailer partners – delivering all aspects of partner management, whilst driving Top Licensing partners as per the our growth strategy.
Along with Head of CP, you will partner to help build and activate the retail strategy, building relationships and programs with leading retailers.What Your Impact Will Be: Manage Retail Strategy and manage all Licensing campaigns across the Mattel Portfolio, building retail calendars and activations.Assist the Head of Consumer Products to manage the Licensing Marketing strategy, working with Brand marketing, and retail marketing to develop Franchise-first retail & marketing campaignsManage Mattel's Licensing retail initiatives, and execute against pre-existing programmesMaintain and grow retail relationships focusing on all categoriesRepresent Mattel at trade events and presentations where requiredAct as point of contact and represent Mattel Licensing retail for key Retailers/BuyersPresent and sell in brands to retail to support work of category managers and licenseesManage all existing retail relations, across pitching, presenting, contact management and strategyDeliver the retail strategy and drive these relationships with Licensing programs.
Work with the Mattel Sales teams to deliver best in class programs.
Effectively partner with all stakeholders as part of the process.Assist on delivering detailed joint business plan for top 6 retail partner that includes retail calendar and activation plan.Present retail plans to top Licensing partners Conduct regular 1-1 meetings, arrange quarterly business reviews, bi-annual top to tops and track activationsSupport category team to deliver and ensure detailed joint Italy marketing plan (per top country) per partner that includes licensee investment that is aligned with Mattel Consumer Products goals.
Ensure marketing support for top items.New Business:Support Category team to Research, identify and pitch new category opportunities and prospective clientsAttend Trade Fairs or category specific showsStrategy:Support Head of Consumer Products on key strategiesAnalyze the market with SWOT, Gaps, opportunities, category prioritiesResearch, identify and pitch new category opportunities and prospective clientsKeep current with changing trends & competitionImplement marketing and promotional strategies in liaison with internal & external stakeholdersGather and share category best practice from across the EMEA region with local teamsHelp find innovative ways to grow the businessManage extension of local deals into additional EMEA countriesGather and share category best practice from across the EMEA region with local teamsPrepare brand pitch and marketing presentations across Mattel's IP portfolio of brandsWhat We're Looking For:Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.Solid licensing experience/industry experienceStrong understanding of licensing and retailHigh level understanding of business objectives, related to marketing/brand managementStrong negotiation and commercial skillsStrategy and ability to drive visionExpert presenting and ability to build compelling stories in PowerPointStrong communication – internal and external in a matrix orgBusiness and financial acumen – profit driven, forecasting, analyze and stat focusedFluent English is required and Spanish and/or Italian is preferred.Effective project management skills#LI-AW1Don't meet every single requirement?
At Mattel we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway.
You may be just the right candidate for this or other roles.How We Work:We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential.
We live up to our purpose employing the following behaviors:We collaborate: Being a part of Mattel means being part of one team with shared values and common goals.
Every person counts and working closely together always brings better results.
Partnership is our process and our collective capabilities is our superpower.We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences.
No matter where you work in the organization, you can always make a difference and have real impact.
We welcome new ideas and value new initiatives that challenge conventional thinking.We execute: We are a performance-driven company.
We strive for excellence and are focused on pursuing best-in-class outcomes.
We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

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