Licensing Manager

13 ore fa

Cervia, Emilia-Romagna, Italia Mattel A tempo pieno

About the Role:

As a Licensing Manager for Italy Hardlines at Mattel, you will be responsible for managing day-to-day licensing business relationships in the Italy market, covering all Hardlines partners. Your duties will include identifying, pitching, and negotiating new business opportunities, as well as liaising with internal and external stakeholders. You will lead Italy Hardlines strategy and build relationships and programs with leading retailers.

Your Key Responsibilities:

  • Manage all existing licensing deals, including master toy and licensee relationships
  • Deliver Hardlines country strategy, supporting the Lead and driving retail relationships with Licensing programs
  • Own the retail strategy for HL and drive these relationships with Licensing programs, working with Mattel retail team to deliver best-in-class programs
  • Pitch and market presentations across Mattel's IP portfolio of brands
  • Conduct bi-weekly 1-1 meetings, arrange quarterly business reviews, bi-annual top to tops, and track financial goals through forecasting and ambitious sales targets
  • Deliver and ensure detailed joint marketing plan per partner, including licensee investment aligned with Mattel Consumer Product goals; ensure marketing support for top items
  • Be the internal point person for each licensee to ensure local markets drive the strategy and goals for partners
  • Research, identify, and pitch new category opportunities and prospective clients
  • Secure new licensing deals and negotiate renewals
  • Attend Trade Fairs or category-specific shows
  • Support Country Lead on key strategy for the market, analyzing the market with SWOT, Gaps, opportunities, category priorities, and researching new category opportunities and prospective clients

Requirements:
  • Previous experience working in a licensing, marketing, or sales position
  • Understanding of the Licensing environment and exposure to Licensing
  • Hardlines knowledge; experience of working with toy or product-based experience
  • Experience building a joint business plan
  • Exposure to managing a financial plan and forecasting
  • Degree in Business, Marketing, or a relevant subject or equivalent experience
  • Demonstrated growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves
  • Proven sales negotiation experience and commercial thinking mindset
  • Solutions-oriented with the ability to 'think outside the box' to deliver additional revenue and opportunities
  • Ability to influence others; persuasive and able to present messaging impactfully
  • Commercial acumen with the competence to build and present a strategy
  • Strong relationship builder and able to navigate internal and external relationships and stakeholders with ease
  • Fluent Italian and English required to perform this role
  • Strong communication skills, oral and written, with the ability to deliver a narrative

About Mattel:

We are a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose by employing the following behaviors:
  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts, and working closely together always brings better results. Partnership is our process, and our collective capabilities is our superpower.
  • We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

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