Senior Consumer Products Manager

2 settimane fa


Cervia, Emilia-Romagna, Italia Mattel A tempo pieno

Drive Business Growth with Mattel

About the Role:

We are seeking a highly skilled and experienced Senior Consumer Products Manager to join our team at Mattel. In this role, you will be responsible for managing day-to-day licensing business relationships in the Italy market, covering all Hardlines partners delivering all aspects of partner management.

Key Responsibilities:

  • Manage existing licensing deals, including master toy and licensee relationships
  • Develop and implement Hardlines country strategy, supporting the Lead
  • Own retail strategy for HL and drive relationships with CP programs
  • Deliver joint business plans per partner, including forecast, budget, stretch targets, retail & marketing calendars, and relevant product line plans
  • Pitch and market presentations across Mattel's IP portfolio of brands
  • Conduct bi-weekly 1-1 meetings, arrange quarterly business reviews, bi-annual top-to-tops, and track financial goals through forecasting and ambitious sales targets
  • Develop and ensure detailed joint marketing plans per partner, including licensee investment aligned with Mattel Consumer Product goals
  • Be the internal point person for each licensee to ensure local markets drive strategy and goals for partners

New Business Opportunities:

  • Research and identify new category opportunities and prospective clients
  • Secure new licensing deals and negotiate renewals
  • Attend Trade Fairs or category-specific shows

Strategy and Collaboration:

  • Support Country Lead on key strategy for the market
  • Analyze the market with SWOT, Gaps, opportunities, category priorities
  • Research and identify new category opportunities and prospective clients
  • Keep current with changing trends and competition
  • Work closely with Product Development, Creative, and Quality & Assurance teams on getting first-class product to market
  • Work closely with Retail Development, Digital, PR, Regional Franchise, and Local Brand teams to develop joint business plans
  • Implement marketing and promotional strategies in liaison with internal and external stakeholders
  • Gather and share category best practice from across the EMEA region
  • Help find innovative ways to grow the business
  • Prepare brand pitch and marketing presentations across Mattel's IP portfolio of brands

About Mattel:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies.

Mattel is recognized as a Great Place to Work and as one of Fast Company's Best Workplaces for Innovators in 2022.



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