Marketing Manager for Dolls Category

3 settimane fa


Cervia, Emilia-Romagna, Italia Mattel A tempo pieno
Job Description

At Mattel, we're seeking a highly skilled and experienced Marketing Manager to join our Italian team. As a key member of our local marketing team, you will be responsible for driving local strategies and plans to gain market share within the Dolls category and ensure sustainable profitable growth.

Main Responsibilities:

  • Develop deep expertise of the marketplace, retail dynamics, and shopper behavior to drive opportunities, mitigate risks, and drive customized programs.
  • Drive Franchise execution cross-department collaboration.
  • Design and execute local marketing plans in line with global strategies and priorities.
  • Drive portfolio strategies, pricing, and launch decisions.
  • Drive AP strategies deployment and management.
  • Monitor business results and effectiveness of initiatives.

Requirements:

  • 7+ years of experience in commercial/marketing surroundings preferably in Toys, FMCG, or licensed consumer goods, Apparel, or Health Beauty industry.
  • Minimum of 2 years of management or coaching/development experience.
  • Native level of Italian is a must.
  • Fluent in English.
  • University degree in Economics, Business Administration, Marketing, or any other related field (Bachelor/Master/Diploma).

About Us:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We're recognized as a Great Place to Work and as one of Fast Company's Best Workplaces for Innovators in 2022. We're an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day.



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