Revenue Growth Market Manager
2 giorni fa
The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005. Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.
**MISSION AND DEFINING CHARACTERISTICS**:
As a dynamic leader, you will drive the RGM deployment and embedment within your country and you will be accountable, with the GM, the Commercial Director and the Finance Director, to change the mindset and upskill the division on RGM methodology in order to fuel our business profitable growth.
**MAIN RESPONSIBILITIES**:
- Drives the RGM deployment and embedment in the local organization, reporting directly to the Commercial Director and working closely with GM and Finance Director
- Creates the mid-term Agenda and drives the implementation of the identified RGM initiatives to realize incremental turnover and Gross Profit for the Luxury Division.
- Conducts RGM analysis based on internal & external, financial & non-financial data with multifunctional teams
- Implements, automatizes and standardizes dashboards to constantly track and follow-up on all RGM related business KPI’s.
- Influences all RGMs related business decisions by developing a superior understanding of retailers’ dynamics, value drivers and consumer/shopper insights
- Effectively communicates RGM insights and initiatives to the organization, counterparts and senior management
- Anticipate risks, opportunities and solutions to achieve RGM objectives and take timely actions to achieve budget for RGM initiatives together with the multi-functional team
- Closely tracks and analyses category as well as brand ‘business drivers’ in all on
- and offline channels: willingness to pay of the consumers, brand price positioning, pack
- price architecture, share of assortment, share of shelf, share of promo, promo strategy, and launches.
- Knows what ‘business driver’ actions to prioritize in order to influence business performance in sell-in, sell-out, financial impact and structural profitability
- Closely watches competition moves on ‘business” activations to react if relevant
- Seeks out the best Luxury Division strategy by category within the retailer’s rules and constraints
**SKILLSET AND COMPETENCIES**:
- Proven track record of successful projects in RGM strategies/projects.
- Ability to influence senior stakeholders as well as driving strategy changes.
- Deep knowledge of RGM techniques.
- Flexibility and adaptability to act in a rapidly growing and fast-paced environment.
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