CRM Campaign Specialist

3 settimane fa

Milano, Italia LUXOTTICA A tempo pieno

CRM Campaign Specialist

**Date**:Apr 11, 2023**Location**:Milano, IT**WHO WE ARE**
- We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry. _
- With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world._
- JOB SCOPE AND MAIN RESPONSIBILITIES:
- The overall responsibility of the CRM Campaign Specialist is to support the programs that drive growth in new customer acquisition, customer retention and sales per customer, leading to improved customer lifetime value. By implementing omni-channel projects, using results to drive new initiatives and providing insightful recommendations, this position plays a pivotal role in continually improving the company’s sales and marketing results.- AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:
- Support direct marketing efforts, including circulation planning and implementation, to drive traffic and improve sales
- Drive company use of the rapidly evolving e-commerce techniques to improve customer integration and prospect identification
- Analyze performance and impact of Omni-channel marketing initiatives on customer behavior
- Use marketing and sales analysis to improve results from company mailings, marketing programs, and sales initiatives
- Identify milestones in customer lifecycle and implement triggered sales & marketing events to improve the results at these milestones
- Ability to think strategically and creatively on how to leverage customer insights to develop unique multi-channel strategies in line with the company business objectives
- Ability to professionally present and articulate the business value of complicated analysis to a diverse group of users
- Coordinate with other departments regionally and globally to understand customer touch points and recommend improvements
- NETWORK OF INTERACTION:
- INTERNAL: Consumer Insight, CRM Demand Management, Customer Engagement, CRM Managers
- EXTERNAL: Marketing, Brand, Ecommerce, Retail, Market strategy, Creative
- TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE- Ability to collaborate with a variety of team members and levels in a matrix organization
- Strong problem solving skills
- Proven analytical skills. Statistical and modeling competencies a plus.
- Knowledge of catalog and/or direct marketing environment
- Advanced knowledge of MS Excel, Powerpoint, along with general understanding of other analytical tools
- Expertise with Targeting tools, such as Microsoft Unica
- Expertise with CRM systems, such as Oracle Responsys
- Experience working with web analytics tools, such as Qlickview, Adobe, Google Analytics
- Educational Background in Marketing or Advertising field
- At least 5 years of experience in CRM campaign management
- CANDIDATE PROFILE:
- Educational Background: Bachelor's degree required. (Masters preferred)- LANGUAGES:
- Italian fluent- English fluent

  • Specialista CRM

    1 mese fa

    Milano, Italia Ricercamysrl A tempo pieno

    **SPECIALISTA CRM** Il nostro cliente, IoInvesto SCF prima rete italiana di consulenti finanziari indipendenti, sta espandendo il proprio dipartimento interno e ci ha incaricato di ricercare uno SPECIALISTA CRM La persona prescelta, una volta presa familiarità con il contesto aziendale, dovrà svolgere attività legate alla gestione operativa del CRM. Si...

  • Global CRM Office Specialist

    1 mese fa

    Milano, Italia Luxottica A tempo pieno

    **Date**:Feb 27, 2023**Location**:Milano, IT**WHO WE ARE** - We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear,...

  • Crm Campaign Manager

    4 settimane fa

    Milano, Italia Michael Page International Italia S.R.L. A tempo pieno

    Azienda Parte di uno dei più grandi gruppi turistici al mondo ed è il leader in Europa nel settore del trasporto marittimo Job Description Come CRM CAMPAIGN MANAGER riportari al Director of CRM and Analytics e avrà le seguenti responsabilità: Gestione della pianificazione delle Campagne Outbound in collaborazione con il dipartimento Customer...

  • Adobe Campaign Specialist

    1 mese fa

    Milano, Italia HAYS A tempo pieno

    Adobe Campaign Specialist - Milano - Hybrid (3 gg./sett. in sede) La tua nuova aziendaHays Solutions, società del gruppo multinazionale Hays, quotata al London Stock Exchange, offre servizi di consulenza mirati all’individuazione, alla comprensione e al raggiungimento degli obiettivi concreti di un progetto di business in ambito IT, Engineering o...

  • CRM Campaign Specialist GrandVision

    2 settimane fa

    Milano, Italia Luxottica A tempo pieno

    WHO WE AREWe are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is...

  • Campaign Specialist

    1 mese fa

    Milano, Italia LanMan Group A tempo pieno

    Si ricerca un Campaign Specialist da inserire nel team di sviluppo. Competenze tecniche richieste Ottima conoscenza di HTML e CSS Esperienza nella gestione dei contenuti cross browser e mobile Conoscenza della lingua inglese Costituiscono titolo preferenziale la conoscenza di uno o più dei seguenti tool: - Oracle Responsys - Figma - Photoshop Sede di...

  • CRM &omnichannel Specialist - Milano (Mi)

    1 mese fa

    Milano, Italia Sergio Rossi A tempo pieno

    Sergio Rossi, the made-in-Italy luxury footwear brand established in 1951, part of Lanvin Group, the global luxury fashion group of Fosun, is looking for a **CRM &Omnichannel Specialist **for our Omnichannel Department based in our HQ in Milan. **Posizione**: - Design and maintenance of CRM architecture (data models, integration flows, deduplication...

  • CRM Specialist

    4 settimane fa

    Milano, Italia Samsung Electronics A tempo pieno

    Position Summary Manage multi-channel CRM campaigns in order to maximize Samsung products sell out and brand awareness through the Italian market. Collaborate with Product Marketing teams and e-commerce to develop a contact plan in line with new products launch, media planning and corporate marketing activities. Coordinate the internal agencies to produce...

  • CRM Intern

    7 giorni fa

    Milano, Italia Marni A tempo pieno

    **CRM Intern**: **THE FASHION INDUSTRY’S FASHION BRAND** Since 1994, Marni has been recognized as the **most artistic, color-savvy, life embracing, off-beat** brand in the luxury segment A constant aspiration to **surprise and delight** and to exceed expectations, with one foot in the past, one foot in the future. Marni has consistently **challenged the...

  • Crm Project Coordinator

    2 settimane fa

    Milano, Italia Publicis Sapient A tempo pieno

    Job Description We are looking for a CRM Project Coordinator to support the management and operational execution of CRM activities for our clients. You will play the key role in running the projects with our Automotive Client, being the bridge between Publicis Sapient, our Client and Italian market. This role includes a lot of collaboration with diverse...

  • CRM Specialist

    1 mese fa

    Milano, Italia GIGROUP A tempo pieno

    Per azienda cliente leader nel settore Fashion ricerchiamo un/una: CRM SPECIALIST La risorsa verrà inserita all'interno di un team di lavoro strutturato e si occuperà di dare supporto all'organizzazione nel miglioramento dei processi, dei servizi e dei prodotti. **Principali responsabilità**: - Fornire supporto ai team per l'implementazione dei nuovi...

  • Crm Project Manager

    6 giorni fa

    Milano, Italia Publicis Sapient A tempo pieno

    We are looking for a CRM Project Manager to support the management and operational execution of CRM activities for our clients. You will play the key role in running the projects with our Automotive Client, being the bridge between Publicis Sapient, our Client and Italian market.This role includes a lot of collaboration with diverse external and internal...

  • CRM Project Manager

    7 giorni fa

    Milano, Italia Publicis Sapient A tempo pieno

    We are looking for a CRM Project Manager to support the management and operational execution of CRM activities for our clients. You will play the key role in running the projects with our Automotive Client, being the bridge between Publicis Sapient, our Client and Italian market.  This role includes a lot of collaboration with diverse external and internal...

  • CRM Specialist

    1 mese fa

    Milano, Italia LHH A tempo pieno

    Per azienda leader nel settore Cash & Carry siamo alla ricerca di un **CRM Specialist** da inserire all'interno del Team Market & Customer Strategy. La risorsa lavorerà all’interno di un team focalizzato su Customer lifecycle management **In particolare la risorsa si occuperà di**: - tradurre la strategia di sviluppo del cliente in concrete meccaniche...

  • CRM & Content Specialist (Full Remote Working)

    3 giorni fa

    Milano, Italia crocierissime.it A tempo pieno

    Company Description **Job Description**: Crocierissime is looking for a **CRM & Content Specialist** for its Marketing team. As our new CRM and Content Specialist you will be part of an international team, fully dedicated to entertain, inspire and inform our users with unique content. Your main goal will be to amplify the impact of our content. Therefore,...

  • Customer Campaign Expert

    2 giorni fa

    Milano, Italia Ing Bank N.V. A tempo pieno

    Job Description Il/La Customer Campaign Expert è inserito/a come Customer Journey Expert nella Tribe Customer Interaction all'interno dell'organizzazione Agile di ING e collabora con altri esperti per raggiungere gli obiettivi della squad Customer Strategy. Focus principale del/della Customer Campaign Expert è di disegnare campagne commerciali di welcome,...

  • Crm Specialist

    6 giorni fa

    Milano, Italia Sisal S.P.A. A tempo pieno

    Founded on the dream and insight of three sports journalists in 1945, Sisal was the first Italian company to operate in the gaming and betting industry as a government licensee. Sisal is now part of  Flutter Entertainment plc , the world's largest online sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of...

  • CRM Specialist

    1 mese fa

    Milano, Italia Digital360 A tempo pieno

    **Delmonte** è una digital web-marketing agency - Diamond HubSpot Solution Partner - e affianca le aziende nella creazione ed implementazione di piani B2B e B2C sales & marketing data-driven, che permettano di acquisire nuovi clienti e costruire con loro relazioni solide e di valore. Lavoriamo su tutti i mercati europei. Oggi è parte del **Gruppo...

  • Crm Marketing Specialist

    2 settimane fa

    Milano, Italia Milano Cortina 2026 A tempo pieno

    Take the chance to work for the Organization in charge of delivering one of the biggest and most prestigious events in sport field! Feel the Olympic and Paralympic energy joining us at Fondazione Milano Cortina 2026, leaving a mark in the sport history! BREAK THE ICE! Fondazione Milano Cortina 2026 is the Organizing Committee for the Olympic and Paralympic...

  • CRM Specialist

    1 mese fa

    Milano, Italia Adecco Italia A tempo pieno

    Responsabilità principali: - Pianificazione e gestione di campagne broadcast CRM per promuovere il posizionamento dei prodotti - Pianificazione e gestione di customer journey automatizzati per seguire l'intero ciclo di vita del cliente - Contribuire ad analizzare le prestazioni del CRM e ottimizzare la strategia di CRM - Coordinamento dell'agenzia interna...