Consumer Panel Data

2 mesi fa

Milano, Italia NielsenIQ A tempo pieno

**Job Description**:
**ABOUT THIS JOB**

NielsenIQ works with clients to provide insights, thought leadership to drive their business and grow their portfolios. Our work helps our clients set growth strategies and determines what products you ultimately see on the shelf. Our team members are experts across various categories and are viewed as trusted partners by our clients.

It is a great opportunity for curious, passionate, and driven individuals who like taking ownership proactively and independently to profitably grow customer loyalty and drive sales.

**RESPONSIBILITIES**
- Autonomously manages ad-hoc market research projects (primary quantitative surveys), following all the steps from client’s brief, **questionnaires design**, sample development, fieldwork set-up, coordination of modeling team for data analysis, as well as working on analysis and reporting to be delivered to clients.
- Collaborates and interacts on a daily base with other NIQ teams, as well as international hubs located worldwide. Partners with CS Consultants, Insights associates and Sales teams, by promoting a strong team environment.
- Attends and/or leads client meetings and presentations (over the phone and in person).
- Identifies and pursues CPS sales opportunities at client meetings/during analysis.
- Ensures insights and action-oriented solutions by being an expert of Panel Surveys and Segmentations, with the ability to explain methodology behind key analytics to clients.
- Establishing strong client relationships to drive sales, client engagement and retention, interacting with senior decision makers at clients by demonstrating on-going value.
- Demonstrates high standards of performance and acts in line with the service level of the client assigned.

**REQUIREMENTS**
- 2 to 4 years’ experience in FMCG and client dynamics.
- ** design of questionnaires** (draft contents/questions to be addressed to our Panel households based on client’s brief)
- ** set-up of survey fieldwork** (test surveys before the submission to panel households, define and collect the specs required for sample preparation and data analysis)
- ** data analysis** (elaborating and interpreting insights/segmentations from survey results)
- preparing the final presentation/**report in Power-Point** to be delivered to clients. Can be involved to client meetings and presentations over the phone or in person.
- Excellent project management skills.
- Analytical skills - ability to interpret sales and consumer data. Knowledge of advanced statistics (predictive statistical models; multivariate analysis ) is a plus.
- Reporting skills with high attention to detail and accuracy - capacity to tell a story through charts in an easily comprehensible way for all stakeholders on the client’s side.
- Client-facing and communication/presentation skills - deliver research results in a clear, consistent manner.
- Organizational skills - understanding of business priorities; ability to adapt to complex and changing organization; ability to manage time schedules.
- Ability to work independently and coordinate efforts with other associates/supervisors within a virtual environment.
- Full proficiency in PowerPoint & Excel.
- Economics Master's degree (preferred Marketing or Market Research specialization).
- Italian: Mother Tongue or Fluent, written and spoken
- English: B1 level or equivalent, both written and spoken

**What we can offer**:

- Work in dynamic environment engaging with local and global companies.
- Benefits & flexible working hours, hybrid work options.
- Internal trainings will be provided together with detailed onboarding agenda.
- Staff and team events.

LI-FC

Additional Information

**About NIQ**

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.

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**Our commitment to Diversity, Equity, and Inclusion**

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.
- NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process._

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