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Eloqua Marketing Automation Expert

2 mesi fa


Milano, Lombardia, Italia Publicis Sapient A tempo pieno
Job Overview

We are seeking a skilled Marketing Automation Specialist with a strong command of Eloqua to enhance our marketing initiatives. This role involves managing our CRM system and ensuring the integrity of our data.

Key Responsibilities
  • Oversee the administration and upkeep of our CRM platform, guaranteeing data precision and thoroughness.
  • Facilitate the design and implementation of email marketing strategies and push notifications through marketing automation technologies.
  • Work closely with the CRM team to effectively segment and target various audiences.
  • Track and analyze essential performance indicators related to CRM, email marketing, and push notification campaigns.
  • Assist in crafting and refining customer journeys and automated processes.
  • Support the analysis of customer data to uncover trends and potential opportunities.
  • Contribute to the development of customer personas and audience segmentation tactics.
  • Remain informed about industry best practices and advancements in CRM and Marketing Automation.
Qualifications
  • Expertise in Eloqua: Demonstrated proficiency in leveraging Eloqua for sophisticated marketing automation campaign development, management, and enhancement.
  • Data Analysis and Reporting: Capability to interpret Eloqua data to evaluate campaign success, identify patterns, and suggest enhancements based on key performance indicators.
  • Integration and Workflow Automation: Ability to create and execute automated workflows via Eloqua, including integration with other tools and corporate systems for streamlined marketing operations.
  • Familiarity with CRM systems and Marketing Automation platforms (e.g., Oracle Eloqua, Salesforce Sales Cloud, HubSpot, or similar).
  • Proficient in Microsoft Office Suite, particularly Excel and PowerPoint.
  • Strong analytical and problem-solving abilities.
  • Meticulous attention to detail and organizational skills.
  • Effective communication and collaboration capabilities.
  • Self-driven and enthusiastic about learning.
Additional Information

Publicis Sapient is dedicated to fostering an inclusive and diverse workforce. We uphold Equal Employment Opportunity principles without regard to race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans throughout our job application processes.