Marketing Automation Expert with Eloqua Proficiency

1 settimana fa

Milano, Lombardia, Italia Publicis Sapient A tempo pieno
Job Title: Marketing Automation Specialist with Eloqua Skills

We are seeking a highly skilled Marketing Automation Specialist with expertise in Eloqua to join our team at Publicis Sapient. As a key member of our CRM team, you will be responsible for managing and maintaining our CRM system, ensuring data accuracy and completeness.

Key Responsibilities:
  • CRM System Management: Assist in the management and maintenance of our CRM system, ensuring data accuracy and completeness.
  • Email Marketing Campaigns: Support the creation and execution of email marketing campaigns and push notifications, using marketing automation tools.
  • Audience Segmentation: Collaborate with the CRM team to segment and target audiences effectively.
  • Performance Metrics: Monitor and report on key performance metrics related to CRM, email marketing, and push notification efforts.
  • Customer Journeys: Assist in the development and optimization of customer journeys and automated workflows.
  • Data Analysis: Provide support in analyzing customer data to identify trends and opportunities.
  • Personas and Segmentation: Help in the creation of customer personas and audience segmentation strategies.
  • Industry Trends: Stay updated on industry best practices and trends in CRM and Marketing Automation.
Requirements:
  • Advanced Eloqua Proficiency: Proven expertise in utilizing Eloqua for advanced marketing automation campaign creation, management, and optimization.
  • Data Analysis and Reporting: Ability to analyze Eloqua data to assess campaign effectiveness, identify trends, and propose improvements based on key performance metrics.
  • Integration and Process Automation: Skill in designing and implementing automated workflows through Eloqua, including integration with other tools and corporate systems for efficient and synchronized marketing activity management.
  • CRM and Marketing Automation Knowledge: Understanding of CRM systems and Marketing Automation platforms (e.g., Oracle Eloqua, Salesforce Sales Cloud, HubSpot, or similar).
  • Microsoft Office Suite: Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
  • Analytical and Problem-Solving Skills: Excellent analytical and problem-solving skills.
  • Attention to Detail: Strong attention to detail and organizational abilities.
  • Communication and Teamwork: Effective communication and teamwork skills.
  • Self-Motivation: Self-motivated and eager to learn.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are passionate about marketing automation and have the skills and experience we are looking for, please submit your application.

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