Marketing Automation Specialist with Eloqua Expertise

3 settimane fa

Milano, Lombardia, Italia Publicis Sapient A tempo pieno
Job Description

We are seeking a highly skilled Marketing Automation Specialist with expertise in Eloqua to join our team at Publicis Sapient.

  • Assist in the management and maintenance of our CRM system, ensuring data accuracy and completeness, and contribute to the development of effective data-driven strategies.
  • Support the creation and execution of email marketing campaigns and push notifications, leveraging marketing automation tools to drive engagement and conversion.
  • Collaborate with the CRM team to segment and target audiences effectively, utilizing data analysis and reporting to inform marketing decisions.
  • Monitor and report on key performance metrics related to CRM, email marketing, and push notification efforts, providing actionable insights to drive business growth.
  • Assist in the development and optimization of customer journeys and automated workflows, ensuring seamless customer experiences.
  • Provide support in analyzing customer data to identify trends and opportunities, and contribute to the creation of customer personas and audience segmentation strategies.
  • Stay updated on industry best practices and trends in CRM and Marketing Automation, applying knowledge to drive innovation and improvement.
Qualifications
  • Advanced Eloqua Proficiency: Proven expertise in utilizing Eloqua for advanced marketing automation campaign creation, management, and optimization.
  • Data Analysis and Reporting: Ability to analyze Eloqua data to assess campaign effectiveness, identify trends, and propose improvements based on key performance metrics.
  • Integration and Process Automation: Skill in designing and implementing automated workflows through Eloqua, including integration with other tools and corporate systems for efficient and synchronized marketing activity management.
  • Understanding of CRM systems and Marketing Automation platforms (e.g., Oracle Eloqua, Salesforce Sales Cloud, HubSpot, or similar).
  • Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
  • Excellent analytical and problem-solving skills.
  • Strong attention to detail and organizational abilities.
  • Effective communication and teamwork skills.
  • Self-motivated and eager to learn.

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