Marketing Automation Strategist with Eloqua Expertise

19 ore fa


Milano, Lombardia, Italia Publicis Sapient A tempo pieno
Job Description

We are seeking a highly skilled Marketing Automation Specialist to join our team at Publicis Sapient. As a key member of our CRM team, you will be responsible for managing and maintaining our CRM system, ensuring data accuracy and completeness.

Key Responsibilities
  • Assist in the development and execution of email marketing campaigns and push notifications using marketing automation tools.
  • Collaborate with the CRM team to segment and target audiences effectively.
  • Monitor and report on key performance metrics related to CRM, email marketing, and push notification efforts.
  • Assist in the development and optimization of customer journeys and automated workflows.
  • Provide support in analyzing customer data to identify trends and opportunities.
  • Help in the creation of customer personas and audience segmentation strategies.
Requirements
  • Advanced Eloqua Proficiency: Proven expertise in utilizing Eloqua for advanced marketing automation campaign creation, management, and optimization.
  • Data Analysis and Reporting: Ability to analyze Eloqua data to assess campaign effectiveness, identify trends, and propose improvements based on key performance metrics.
  • Integration and Process Automation: Skill in designing and implementing automated workflows through Eloqua, including integration with other tools and corporate systems for efficient and synchronized marketing activity management.
  • Understanding of CRM systems and Marketing Automation platforms (e.g., Oracle Eloqua, Salesforce Sales Cloud, HubSpot, or similar).
  • Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
  • Excellent analytical and problem-solving skills.
  • Strong attention to detail and organizational abilities.
  • Effective communication and teamwork skills.
  • Self-motivated and eager to learn.
What We Offer

As a Marketing Automation Specialist at Publicis Sapient, you will have the opportunity to work with a talented team of professionals and contribute to the development of innovative marketing solutions. We offer a dynamic and supportive work environment, competitive compensation and benefits, and opportunities for professional growth and development.



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